Many of my newsletter readers have asked about these topics and I thought that they would make a great newsletter.
AdWords remarketing is a hot topic and if you haven't tried it yet for your own business I would recommend you do. The other top question is "why does my organic placement fluctuate?"
You'll find information and answers in this newsletter issue.
Got a question or want to know more about a topic? Just let me know and I'll see if I can answer it or give more information in an upcoming newsletter.
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Google AdWords Remarketing Strategies
AdWords remarketing has been around for a while, but AdWords has made some nice changes recently and if you haven't tried remarketing or tried it previously and did not have success, it is time to try it again.
Remarketing audiences are easy to set up. You'll access the audience creation feature from the slide out library menu on the left of your Google AdWords control panel. Go to the Shared Library and then Audiences. Build a new audience for your needs. I recommend one to target the whole website and then refine to specific audiences using tag rules.
Then create a new Display campaign. At set up, select remarketing as your option and the steps are very simple you will select your audience (pulled from your shared library) and then create text and display ads using the Display Ad Builder.
Once your audience lists hits 100 people, Google will start to serve ads. I have to say from experience that this process is now so simple and streamlined that it should be used by every account using AdWords. I like to set the daily budget at about $10 a day and pay about $.79 a click for most account initially. I have found that nearly all account are having conversion success with remarketing.
If you haven't given AdWords remarketing a look, now's the time to check it out to see if it would work for you.
DudaMobile Integration with Google AdWords
This is a little known fact, but did you know that DudaMobile and Google have agreed to allow mobile URLs in the destination URL in Google AdWords to be a DudaMobile top level domain and still work.
Let Me Explain...
The destination URL, where your visitor goes when they click your ad on Google.com, by AdWords rule has always had to go to a page in the site of your own domain. If it did not, your ad was disapproved.
Now, you can have a DudaMobile destination URL and your own domain as a Display URL and your mobile ads will be approved and show by Google AdWords. Wow! Who knew!
As Google is pushing mobile, and encouraging AdWords users to set up a DudaMobile website, but some business owners are having trouble knowing how to implement mobile or create a mobile CNAME record for their domain, Google has decided to make it easy.
Here's an example:
In my AdWords ad, my Display URL for an ad would be www.McCordWeb.com. Typically my destination URL would be http://www.mccordweb.com/ but now for my mobile ads my destination URL can be http://mobile.dudamobile.com/site/mccordweb_2 and my ads will be approved and run!
Cool, thanks Google for helping all business owners get into the game with mobile without too many headaches.
Why Does Your Page and Website Fluctuate in Organic Placement?
It is not unusual for a new page on your website, or for that matter a new website to place, well initially in the organic search results and then drop in placement over time. Why?
Matt Cutts at Google explains why there are fluctuations in organic placement on Google.com in this video found on YouTube http://youtu.be/BzfK6isC7CA.
Here's a synopsis of his comments as to why there is fluctuation:
- As Google spiders the Web, it may find similar content knocking down your placement.
- New content may be created over time that is more recent and knocks down your content's placement.
- Google initially boosts the page and then drops it if over time it does not garner backlinks.
- Google is initially guessing where a page should place and then understands later due to links and co-citation if the page should continue to stay highly placed.