McCord Web Services October 2015  

Orange is the Color of Optimism

Dear Friend,

Color is more than just a visual sensation. Color creates subconscious cues and moods. When I review color psychology, the color orange is branded as "optimistic, uplifting, and rejuvenating to our spirit".

In my travels around the Web this past month, I have chatted with many owners of small and medium-sized businesses. Many have struggled to generate consistent sales growth this past summer and some are struggling still. Several mention that as one customer leaves one new one comes on board, but there is no net growth.

Keeping in mind that business has been tough for many, I wanted to share with you that orange is the color of optimism. With Halloween at the end of this month and many communities gearing up for fall harvest festivals, you'll be seeing plenty of orange in the stores and on many of the trees in our northern climates. Consider, all this orange around you, as a optimistic sign that rejuvenation and stimulation for business growth is just around the corner.

If you need more boost than just optimistic thinking, I invite you to visit our website to see how we can help you break the "no net growth" issue with a Google AdWords program refresh in October.

All the Best,

Nancy C. McCord

Pumpkins for sale in up state New York in the Hudson River Valley.Triple Trouble Heads Off to College

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