If you think Google AdWords clicks are starting to get too expensive and you don't feel that you are getting enough activity for your budget, you may want to consider trying out Bing Ads
Here's why Bing Ads may be a good fit for you:
1. Bing.com is still showing ads in the right sidebar unlike Google.com, so it may cost less to show ads in position three to five – a sweet spot I like for my clients that saves money.
2. I have found for many accounts that the cost per conversion is lower (but not always) in Bing Ads.
3. If you self manage, you will find that the Bing Ads interface has tried to re-create the AdWords interface and so it feels comfortable and familiar.
4. Bing Ads allows you to bid separately for tablet, desktop, and mobile device. AdWords only lets you set a bid for tablets and desktops combined and mobile as a plus bid adjustment.
5. Bing Ads allows more dynamic insertion in ad text with more fields than just for the keyword. You can set up discounts and other fields in these parameter fields and call them into ad text dynamically.
6. Bing Ads has improved conversion tracking using their new UET tag which is installed on all pages of your website. Goals with the page URL is then set up to track conversions.
7. Bing Ads does offer call forwarding features like AdWords so you can use click to call features when your ad is eligible to show this feature.
8. Bing Ads has bidding automation features that are very similar to those of Google AdWords and so they feel familiar.
The bottom-line is that you are looking to try to trim costs, Bing Ads may be a consideration. Many of our clients have tried Bing Ads and are getting good exposure and in some cases as many leads as they generate at AdWords.
All the Best,
Nancy C. McCord