McCord Web Services November 2018  

How to Compete Against a Competitor with "Deep Pockets"

Dear Friend,

In Google Ads, you can compete effectively against large competitors who are spending a lot of money on Google Ads with a few creative approaches.

First, consider taking the gloves off. We will routinely target competitor names in very competitive spaces. Our ad text will show dynamic keyword insertion and phrases in the ad text like (Competitor's Name) Too Expensive? Check out (Your Company Name) and then showcase features. Similar to (Competitor Name) is also another great way to get traffic and bleed off prospects who may have never known about you and were searching for your competitor.

Be watchful about the time of day your ads show. If you are competing against a company with a very large advertising budget, consider bidding down slow times of the day or times that do not typically convert for you and show your ads at your regular cost per click in peak times. This strategy keeps your name out there but focuses budget in peak decision making times.

Consider Display advertising and use In Market as a setting. This will show your ads in the Display Network and targets readers or browsing prospects that are actively looking for your competitor or services you offer.

If you are looking to boost your Google Ads exposure and be more competitive in your marketplace, I invite you to visit our website to find out more about McCord Web Services and what we do.

All the Best,

Nancy C. McCord

How to Compete Against a Competitor with "Deep Pockets"

Read more on our blog "The Web Authority" posted every Monday and Wednesday or connect with us on Twitter, Facebook or Instagram. Check Out Our Blog Now »

How to Determine Your Starting Google Ads Budget

There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips.

1. Create a list of 10 two to three word phrases that you feel will help drive qualified traffic. Find out more...

Get the Full Story!

When to Increase Your Budget in Google Ads

First, look at your campaign level results and sort the data for yesterday. If you did not spend your full budget yesterday, raising your daily budget will have no impact. Make sure to check a few days on top of just yesterday to assure that you are seeing enough results to be sure.

Second, if your program is profitable for you meaning are getting leads which leave room for profit, then the rule of thumb is to increase your ad spend as long as you have a positive ROI or return on investment.

Get the Full Story!

The Value of Our Monthly Google Ads Strategy Call

I personally find that when we have regular feedback from the client in regards to how Google Ads is working for them, that performance is better and customer satisfaction with Google pay per click is higher. Find out exactly why I like the monthly contact as a reality check for your Google Ads account.

Get the Full Story!
Connect Online

Join the Conversation

Web Authority Blog »

AdWords Services »

Bing Ads Services »

Newsletter Archives »

Video Services »

Blog Writing Services »

Visit Us on Instagram »

Connect With Us:


Google +

Contact Info:

Phone: 540-693-0385

Email: info@mccordweb.com



AdWords | Blogging | Social Media