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Why should I buy a link on someone else's Web site?
What are reciprocal links?
Reciprocal links are links from someone else's site to yours and from yours to theirs.
Why should I consider doing this?
Doing this can increase your page ranking within the Search Engine listing by keyword. Anything that you can do to raise your rank to one of the top 10 listings in your main keyword category is beneficial.
Most people when they are doing a search will simply not go beyond the second page of results. They will just do a new search using other keywords or choose a different search engine.
Okay, how do I go about getting these links?
I recommend doing a search on your main keyword or industry. You will find that industry specific Web sites will pop out. Sometimes the description will be: Agent registry for long term care insurance, or Virginia building construction resource or registry of Maryland Permanent Cosmetic Technicians.
Log on to the Web site and there will usually be information on how to go about adding yourself to their listing. Sometimes it is a free listing in exchange for harvesting your e-mail address and company information, which is usually resold to marketeers. Sometimes the listing costs between $30 to $50 for a year. A small investment can significantly add to your Web exposure.
You may also want to consider contacting the Webmaster of a site that you think your viewers would be interested in, that is not in competition with your own, with a brief note asking for a reciprocal link.
Consider checking out reciprocal linking services on the Web. www.LinkPartners.com and www.BackLinkers.com have listings of other persons actively seeking links in a variety of business categories.
