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McCord Web Services Smart Start Plus Microsoft adCenter Program Set Up For $650
Tired of Playing Around With Advertising? It's Time to Market on Microsoft adCenter
Using Microsoft adCenter is a great way to reach a wide variety of new clients and prospects. Microsoft has introduced some interesting and unique additions to their pay per click program, please visit our Microsoft adCenter explained page for more information on gender and age targeting
Microsoft adCenter has seen some big changes this past year and has been aggressively overhauled to improve customer satisfaction and ad serving performance. Utilizing their premium quality content network for your pay per click program may revolutionize your perception of what advertising in content can do for your return on investment. Currently Microsoft does not have a content publisher network and so all content ads are shown on high value Microsoft property sites.
As a search engine marketing professional who has passed the rigorous examinations and is certified by Google, Yahoo and Microsoft, Nancy McCord know how to help jump start your Microsoft adCenter program. Find out what we offer in our Smart Start adCenter program.
Our Smart Start Plus Microsoft adCenter Set Up for $650 includes the following services:
- Consultation/keyword/competition research
Review of competitors' ads, selection of keywords for maximum searches using Wordtracker. We provide keyword consultation with you and a review of your existing website for keyword selections, and consultation with you. - Microsoft adCenter set up (4 ad groups max.)
Microsoft adCenter account set up, creation of up to 4 ad groups, selection of keywords and negative keywords. Depending on your needs we may set up additional ad text using the same keyword triggers at no additional charge. (Additional orders may be set up for our $75 per hour as needed. Not all accounts may need 4 orders; some may need more and some less. A campaign is different than an order and is determined by ad delivery targeting.)
- PLUS Professional Management/Monitoring Phase I (first four weeks)
We will monitor your Microsoft adCenter program once each day during the business week and fine tune your keyword CPC (cost per click) and keywords. We will remove disabled keywords and insert new keywords and negative keywords as needed, and even fine tune your ad text if needed. In addition you will receive a report from us each week on that week's activity and our recommendations. Your weekly charge is calculated at 60 minutes per week of our time.
When you select our Smart Start Plus Program, we request that you pay for our services in advance by check or by credit card. We will schedule the date your Microsoft adCenter ads set up in 48 hours or less after receipt of payment during the regular business work week. Your ads will show in up to three days after you have approved them for posting. Your charges for clicks will be billed to your credit card by MSN and are not included in our prices.
Nancy McCord is accredited as an official Microsoft adExcellence Member. A Microsoft adExcellence Member has completed comprehensive online training on managing Microsoft adCenter search engine marketing campaigns and has demonstrated expert knowledge by passing the Microsoft adExcellence accreditation exam.
Additional Microsoft adCenter Services
Once your account is set up and running, you can select the additional services that you need when you want them for top Microsoft adCenter advertising performance.
- Additional Order or Ad Set-Up - $75/hour
If you need more ads than the 4 included in our Smart Start Plus Set-Up, we can bill you by the hour for the additional time to set up the number of orders or ads you need. - MSN adCenter Consulting - $75/hour
We can provide professional recommendations of action needed and make the changes when requested if you are using our Microsoft adCenter Smart Start Plus Program.
- Landing Page Creation - $75/ hour
Install conversion tracking module if possible, create custom landing page(s) for ads to increase conversions. Template driven websites may not have this option available. The average landing page(s) takes 4 hours for creation and coding for all 4 ad groups.
Depending on the services you select, you will be requested to pay all of, or a portion, of your services up front initially until you establish an accounts payable history with us and qualify for monthly invoicing of services rendered.
Microsoft adCenter Professional Management Services
We have provided a comprehensive management program for the serious entrepreneur who wants to get the most out of a Microsoft adCenter program after initial account set up.
- Professional Management/Monitoring Phase II (second four weeks) - $150
In the second four weeks of activity. We will continue to monitor your ads three times per week and fine tune your program for click delivery as needed. We will report to you bi-weekly with our recommendations. Your weekly charge is calculated at 30 minutes per week of our time. Should you desire us to change or enact our recommendations, we will bill for our time to do so at our hourly rate.
- Professional Management/Monitoring Phase III (third four weeks and beyond) - $75*
In the third four weeks of activity and beyond, we may have some minor changes to make on budget or keywords. We continue to review your ads on a weekly basis and report to you at the end of the month in an executive summary format. We monitor your account and communicate any changes or improvements that would be helpful on an as needed. You may ask us to enact those changes at our standard hourly rate. Your weekly charge is calculated at 15 minutes per week of our time.
*Please note that Phase III services are billed according to the calendar month and for the number of service days.
There are additional charges for management of larger Microsoft adCenter accounts (more than 4 orders). Please ask us for a price for your account's unique needs.
You will be requested to pay all of our Smart Start Plus program charges up front and a portion of your ongoing monthly services up front initially until you establish an accounts payable history with us and qualify for monthly invoicing of services rendered.
Please note: we are selective of the business that we choose to promote. We do not provide Microsoft adCenter services for multi-level marketing programs, third party lead capture, adult themed content, and several other site classifications. We are however passionate about helping small to medium sized businesses promote their products and services on the Web. If you are not sure that your products would be a good match for our services, please feel free to phone and ask us at (301) 705-7303, we'll let you know right away.
Our Microsoft adCenter Services Clients
Please find below a partial list of some of the clients that we have worked with or are managing accounts for at this time.
- Homes Buy Day located in Bowie, Maryland
- Pyro Publishing, New Orleans, Louisiana
- Sky Development Corporation located in Waldorf, Maryland
- Stern Environmental, Secaucus, New Jersey
- Test Answers, Beaverton, Oregon
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