"To get the most of your Google Ads or Google AdWords budget I invite you to contact us today for a personalized review and price quotation for services."
Nancy McCord, President, McCord Web Services
It is easy to get started quickly with McCord Web Services' Quick Start Google Ads program. Set up and management for the first three months costs you only $1,284 and AdWords really works.
The best part of this type of ad exposure is that you pay nothing for showing your ad to millions of prospects; building brand identification in the process. You only pay when a prospect clicks your ad and visits your website.
McCord Web Services is a Google Partner and Nancy McCord, Owner of McCord Web Services LLC is a Google AdWords Certified Professional. She has passed with exceptional scores the AdWords certification exam four times in a period of eight years.
What you pay for each AdWords Cost Per Click (CPC) is determined by you! How frequently your ad is served is determined by the maximum CPC and your ad's daily budget. You can select to show your ads globally, nationally, regionally, or even in a targeted area determined by your address or by latitude and longitude.
Not only does Google show your targeted keyword ads in its huge search network consisting of additional partners like AOL, The New York Times, and Amazon.com, but your ad (after about 2 days) could be shown in Google's Display network and on websites showing Google AdSense ads. Your ad will appear on sites like The Washington Post, Forbes.com, CNet, private websites, shopping comparison networks, and even in e-newsletters. Your CPC is less when your click comes from the display network and is even based on which site delivers the highest documented click through rate.
We think one of the smartest things that Google AdWords does is use a tool called the "Ad Discounter". Everyone wants their ads at the top of the page! To get there, you need to set your maximum cost per click at a reasonable, yet high figure, and your daily budget high enough to place your ad in the top 3 slots. This is where the Ad Discounter kicks in. You only pay $.01 more than the highest current cost per click. So even if you said you would pay $5 as your maximum cost per click, and the going rate is $2.65, you will pay only $2.66 for your click. The minimum cost per click is $.05, but be prepared to pay more depending on how popular your keywords are. Be cautious on setting your maximum cost per click too high as Google is able to charge you as much as your maximum figure for each click!
In addition to your cost per click setting Google will also evaluate your ad text, keywords, and landing page to assign a quality score. This score plus your maximum cost per click will determine your ad rank on the search query return page on Google.com.
We have also found that you can get great results targeting a 15-50 mile radius around your business location. But don't expect to pay less for regional clicks, as you are bumping nationally targeted ads out of the way to show your local ad. Your local ad may actually generate more quality prospects as they are local buyers. This is especially important if you are sell services or product locally!
We have also found that to just drop your "clickee" on the home page of your website is not effective in creating a good conversion rate and does not get your program a good quality score rating. We have learned to create a landing page for each ad group theme. We include sales content that is short and focused, with a keen call to action. We even include a small online contact form as well as phone numbers. All of these things help to increase your conversion rate -- turning prospects into buyers!
The bottom line is if you are paying $300 for each newspaper ad, $500 each month for 20 qualified leads, or simply doing no advertising at all, just hoping that a prospect will stumble across your website, you may want to consider advertising your products and services on Google AdWords.
With AdWords, after set up, your ads show up in several hours to a day or so, you may make unlimited changes, and you may pause an ad or ad group at any time. You can even set up and monitor your own account without professional assistance. However, if you don't want to go it alone, see us for pricing on professional set up and management of your campaign. We will research your competition, set up your account, craft your ad text, create your landing pages, monitor your account every day, and report to you about your campaign activity with our recommendations for action. We can put AdWords to work for you bringing you qualified prospects and sales.
We think that Google AdWords is a great tool and we use it for our own business promotions. Visit our AdWords Quick Start Plus page for pricing.
Google+ Community AdWords Strategies Connect with Nancy McCord at this new Google+ Community for AdWords help and account management tips.
Rating 5 out of 5
"The first time I spoke with Nancy McCord I knew I was working with a top notch professional to manage my Google Adwords campaigns. She was very professional, detailed oriented and responsive to all my questions and concerns and she created an outstanding strategy to help me maximize the results from my Google Adwords campaigns. I highly recommend McCord Web Services. They are outstanding! "
Lana May, Owner, Esprit Vital
Rating 5 out of 5
"I have used McCord Web Services for close to 5 years and have never been let down, Nancy and team are true professionals that know how to get great results. It is also nice to have someone that is certified as an AdWords Professional, many companies show the badge but are not certified! I highly recommend all of their services!"
Jim McCormack, Owner, Trucker to Trucker
Rating 5 out of 5
"A real pro, dedicated to her clients!"
Dr. John Becker, Owner, My Relationship Doctor
Rating 5 out of 5
"We've been using McCord Web Services since 2009 to great results! We've never used any other service and don't see a reason why we would ever need to change. Nancy does a great job of becoming familiar with your brand and asking directed questions to learn the best way to market your services. She is always very aware of her budget, yet isn't afraid to bring a profitable opportunity to you if she's near or at the previously stated budget. Her communication is thoughtful, consistent, and well-organized. We love reviewing her monthly reports and seeing where all of our resources have been going. McCord Web Services is a stellar organization and a huge advantage for our company."
Jack Louis, Director, City Segway Tours - International
Bee Caves, Texas
McCord Web Services Google AdWords Management Services 5 out of 5 based on 17 ratings. 17 user reviews. McCord Web Services has received a 5-star rating from clients in regards to their satisfaction with AdWords account management services.
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