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We Like Google AdWords For Our Clients
Click the start button above to listen to Nancy McCord speaking to Kathy Goughenour of the Leadbooster Club on how real estate agents can successfully use Google AdWords to generate leads.
It is easy to get started quickly with McCord Web Services' Quick Start AdWords program. Set up costs you only $699 and AdWords really works.
The best part of this type of ad exposure is that you pay nothing for showing your ad to millions of prospects; building brand identification in the process. You only pay when a prospect clicks your ad and enters your website.
McCord Web Services is a Google AdWords Certified Partner and Nancy McCord, Owner of McCord Web Services LLC is a Google AdWords Certified Professional. She has passed with exceptional scores the AdWords certification exam four times in a period of seven years.
Ms.
McCord has studied numerous hours on over 110 AdWords topics in 9 different
AdWords content areas. She has passed Google's rigorous examination four times,
completed a 90-day AdWords internship period, and managed numerous client accounts
with ad spends of $500 to $6,000 per month. She has been a Google AdWords Certified
Professional for seven years and has recently established her company as a
Google AdWords Certified Partner. Nancy has the entrepreneurial market savvy
and AdWords experience to help make the most of your Google AdWords program.
When you work with us, you will receive the top notch, customer-satisfaction-driven
service that keeps our professional Google AdWords management business growing.
Cost Per Click (CPC) and Cost Per Impression (CPI) Explained
What you pay for each AdWords Cost Per Click (CPC) is determined by you! How frequently your ad is served is determined by the maximum CPC and your ad's daily budget. You can select to show your ads globally, nationally, regionally, or even in a targeted area determined by your address or by latitude and longitude.
Clint Wellington, Vice President
American Disability Installations
www.ADISource.com
Not only does Google show your targeted keyword ads in its huge search network consisting of additional partners like AOL, The New York Times, and Amazon.com, but your ad (after about 2 days) will be shown in Google's content publisher network and websites showing Google AdSense ads. Your ad will appear on sites like The Washington Post, Forbes.com, CNet, private websites, shopping comparison networks, and even in e-newsletters. Your CPC is less when your click comes from the content network and is even based on which site delivers the highest documented CTR.
In addition to the many selections that you can make for showing your ads, you can also list sites where you do not want your ad to show. This is helpful when you feel that you are getting an inordinate amount of clicks from a particular site that may be spamming the system or working to fraudulently inflate a content publisher's Google AdSense payment.
Google's Ad Discounter Explained
We
think one of the smartest things that Google AdWords does is use
a tool called the "Ad Discounter". Everyone wants their
ads at the top of the page! To get there, you need to set your
CPC at a reasonable, yet high figure, and your daily budget high
enough to place your ad in the top 3 slots. This is where the Ad
Discounter kicks in. You only pay $.01 more than the highest current
CPC. So even if you said you would pay $2 CPC and the going rate
is only $2.65, you will pay only $2.66 for your CPC. The minimum
CPC is $.01, but be prepared to pay more depending on how popular
your keywords are. But be cautious on setting your maximum CPC
too high as Google is able to charge you as much as your maximum
figure for each click!
In addition to your cost per click setting Google will also evaluate your ad text, keywords, and landing page to assign a quality score. This score plus your maximum cost per click will determine your ad rank on the search query return page on Google.com.
Try Local Advertising
We have also found that you can get great results targeting a 25-100 mile radius around your business location. But don't expect to pay less for regional clicks, as you are bumping nationally targeted ads out of the way to show your local ad. Your local ad may actually generate more quality prospects as they are local buyers. This is especially important if you are in real estate or insurance!
Our Google AdWords Tips
We have also found that to just drop your "clickee" on the home page of your website is not effective in creating a good conversion rate and does not get your program a good quality score rating. We have learned to create a landing page for each ad, or group of ads with a similar theme, that clearly addresses the product or service that is featured in the ad. We include hard hitting sales content that is short and focused, with a keen call to action. We even include a small online contact form as well as phone numbers. All of these things help to increase your conversion rate -- turning prospects into buyers!
The bottom line is if you are paying $300 for each newspaper ad, $500 each month for 20 qualified leads, or simply doing no advertising at all and just hoping that a prospect will stumble across your website, you may want to consider using a targeted Google AdWords program right now.
With AdWords, after set up, your ads show up in several hours to a day or so, you may make unlimited changes, and you may pause an ad or ad group at any time. You can even set up and monitor your own account without professional assistance. However, if you don't want to go it alone, see us for pricing on professional set up and management of your campaign. We will research your competition, set up your account, craft your ads, create your landing pages, monitor your account every day, and report to you about your campaign activity with our recommendations for action. We can put AdWords to work for you bringing you qualified prospects and sales.
If you would like to know where your AdWords ad will show in the Google content network if you select to show your ads there, view this list from Google of the content network and partner sites.
We think that Google AdWords is a great tool and we use it for our own online promotions. Visit our AdWords Quick Start Plus page for pricing and service choices.