McCord Web Services, A Bing Partner, Our Smart Start Program

Using Bing Ads to advertise on is a great way to reach a wide variety of new clients and prospects. Bing has introduced some interesting and unique additions to their pay per click program, please visit our Bing advertising explained page for more information features that allow you to effectively advertise now on Bing.

Bing Ads has seen some big changes these past years and has been aggressively overhauled to improve customer satisfaction and ad serving performance on both Utilizing their premium quality content network for your pay per click program may revolutionize your perception of what advertising in content can do for your return on investment.

As a search engine marketing professional who has passed the rigorous examinations and is certified by Google and Bing Ads, Nancy McCord knows how to help jump start your Bing advertising program. Find out what we offer in our Smart Start Bing Ads program.

McCord Web Services' Bing Ads Smart Start Program For $950-$1,300

Our Bing Ads Smart Start program includes the following services:

  • Consultation/Keyword/Bing Ads Competitor Review
    Review of competitor's ads, selection of keywords for maximum searches. We provide ad group theme selection consultation with you and an intensive review of your existing website for keyword selections.

  • Bing Ads Account Set Up
    We will provide Bing advertising account set up, creation of up of three or four ad groups, select your keywords and negative keywords, and create variations of ad text.

  • Professional Management/Monitoring Phase I
    We set up your account, targeting, ad groups, and set up Bing Ads extensions (sitelink, call, callout, structured snippet, message, review, location extensions) as well as craft ad text in Bings's new expanded ad text format. We provide detailed instructions for you to send to your webmaster providing your unique tracking codes for AdWords conversion scripting and tracking for implementation.

    Additionally, during the first four weeks, we monitor your Bing Ads program several times during the week (Monday through Friday); fine-tuning CPC (cost per click) and keywords. We remove poor performing keywords, add new keywords and negative keywords as needed, and even create new ad text as needed. Our focus is to generate lead conversions and sales for your business. Additionally, we monitor actual search queries to assure that we are doing everything possible to carefully target your program for performance. In addition, you will receive a report from us each week on activity with our comments and analysis.

    Your set up and management fee is determined based on your starting number of ad groups and ad spend. Most clients will start with four ad groups, a $1,000 to $4,000 ad spend and pay $950 for Phase I.

McCord Web Services is a Bing PartnerWhen you select our Bing Ads Smart Start Program, you will pay for our services in advance by check or by credit card. We will schedule time in our production schedule to work on your ads after receipt of payment during the regular business work week.

Nancy McCord is a Bing Ads Accredited Professional and her firm is a Bing Partner. An official Bing Ads Accredited Professional has completed comprehensive online training on managing Bing Ads search engine marketing campaigns and has demonstrated expert knowledge by passing the Bing Ads accreditation exam. She has been certified with the program since 2007, and has been providing PPC management services for over ten years.


Bing Ads Professional Management Services

To utilize these management services, you must have purchased our Bing Ads Smart Start services. We provide these services in a linear progression from set up to monthly maintenance management. For some existing Bing advertisers, we may be able to provide management services at our hourly rate of $90 per hour. Please contact us to find out if your existing Bing advertising account will qualify for our

  • Professional Management/Monitoring Phase II (second four weeks) - $375 to $600 (depending on ad spend)
    In the second month, we monitor your ads several times per week and fine-tune your program for click and conversion delivery. We report to you bi-weekly with our comments and analysis of account activity. It is not unusual for additional ad groups or break out programs to be created during this time period in some cases at no additional charge to you.

    Your set up and management fee is determined based on your number of running ad groups and ad spend. Most clients will have four ad groups with a $1,000 to $4,000 ad spend and pay $375 for Phase II.

  • Professional Management/Monitoring Phase III
    See the pricing grid details below for your estimated pricing based on ad spend and ad group number. In the third phase which is billed monthly, we monitor your ads each week as needed and fine-tune your program for conversions and clicks. You receive a monthly report from us and we even schedule a monthly conference call to review your account strategy with you by phone. We will bill for management services based on our price grid you will be billed by the higher number monthly for ad group numbers or scheduled ad spend. This fee is re evaluated monthly and billing is based on what is setup and active in your Bing Ads account. See the detailed price grid below for our ongoing service monthly management fees.

Know More About Us

We currently manage $3 million per year in ad spend for Google Ads clients. Please contact us for special pricing for high ad spend accounts and more than 15 ad groups. Some of our clients are spending $90,000 per month in clicks. We can handle large and small accounts with low management fees that boost your return on investment in Google Ads advertising Our fees will typically be well below even 5% of ad spend for high dollar accounts, to allow you to compare our services to other Google Partners and search engine marketing agencies.

Pricing for On-Going Management Services

Service Level Price Ad Groups 30 Day Ad Spend
Phone Support with 15 min. Monthly Strategy Call $230 3 to 6 $1,501 to $2,500
Phone Support with 15 min. Monthly Strategy Call $270 6 to 9 $2,501 to $3,500
Phone Support with 15 min. Monthly Strategy Call $315 9 to 12 $3,501 to $4,500
Phone Support with 15 min. Monthly Strategy Call $360 12 to 15 $4,501 to $5,500
By Contract $90 per hour 15+ $5,500+

Nancy McCord is a Bing Ads Accredited Professional

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