"I invite you to phone us at 540-693-0385 to find out more about how my firm can help you succeed with Google Adwords or Bing Ads."
Nancy McCord, President, McCord Web Services
Pay Per Click programs, PPC or Pay For Performance are terrific ways to extend your business reach beyond your city and even state. The growth in web traffic generated by pay per click services is a marketing option to be seriously considered.
With PPC, you only pay each time a web viewer chooses your ad listing link and clicks into your website.
Pay per click targets a specific audience reaching up to 85% of all internet users in a cost effective and immediate way. There can be as much as a $20 return of investment for each $1 spent.
The most widely known pay per click agent on the web is called Google AdWords. Google AdWords ads reach approximately 75% of all United States Web users. The power, relativity, and reach of Google.com makes AdWords the best place to start when considering a pay per click program for the first time.
Although Bing and Yahoo have just consolidated their efforts with Microsoft adCenter serving ads and Bing.com search results on Yahoo as well as on Bing, they still only account for under 27% of the total search market. Google AdWords is still king!
With Google AdWords, you can see your ads in several hours, and have the ability to start and stop campaigns easily. You will show your products and services to millions of viewers and active shoppers using the massive reach of Google. Additionally Google AdWords will typically out perform MSN adCenter when it comes to generating conversions and return on investment.
At this point you want to create keyword lists as your PPC ads are triggered by the keywords you selected that are tied to your ad and not your web site's content. We like to create keywords lists based on themes. Those themes can be categories or products or services. Use keywords that a potential customer would use to search for your services. Try not to use general keywords or keywords that may be about your topic but not specifically about your service. Be specific but keep your keywords phrases to two or three words on the maximum.
You select the maximum amount that you will pay each month for click throughs to your website. Once the maximum amount is reached your agent will halt click throughs to your site automatically. Additionally, you will select how much you are willing to pay by keyword.
With both Google AdWords and Microsoft adCenter, you may pause a campaign or update your settings at any time. There are no minimum monthly spending limits and no contracts or long term commitments. You can select to be charged for clicks after they happen.
Each pay for click platform has a different rate scale, but in general, these are the kind of charges that you should expect to pay for set up and throughout the course of your pay per click program.
Google AdWords and Microsoft adCenter requires no deposit but do charge $5 each to open an account. With Google AdWords, you are billed for clicks after they have happened several times a month in $50 to $500 billing increments as you develop a click and payment history. With Microsoft adCenter, you are billed for clicks after they have happened in a 30 day billing period.
Each agent sets their own figure for the minimum charge per click. Google AdWords' minimum is $.05. Typically for your ads to show in the advertiser auction you will pay well above these figures.
If you have a popular keyword, be prepared to pay higher than the minimum click amount to get top listing within your category. With both Google AdWords and Microsoft adCenter, the client with the highest quality score will have their ad shown first. Most of our clients are paying between $.35 to $20 per click with pay per click programs depending on the industry and level of competition. Remember pay per click platforms sell ad exposure based on an auction where pricing is driven by supply and demand in the advertising marketplace. Both Google AdWords and Microsoft adCenter have great programs that automatically allow you to manage your budget and to plan your bids effectively.
For advertisers there is now no monthly minimum charges for either Google AdWords or Microsoft adCenter.
There are some real differences between each of these pay per click programs. Both Google AdWords and Microsoft adCenter have very strict standards on spacing and presentation. You may only have 25 characters in your title for example and 35 characters each in your 2 subsequent lines. Some products will have trouble being approved to show on the AdWords network due to their strict Web site content standards may run on adCenter.
Both services deliver a high quality of clicks and all allow you to target your ads on the national, state, and city level. If you want to advertise globally or in a 25 mile radius around your business address, Google AdWords is still the vehicle of preference due to their massive reach and granular targeting options.
We have found that some, but not all, advertisers will have a better click through rate and better ROI (Return on Investment) with with Google AdWords than with Microsoft adCenter. For our clients, we recommend starting with Google AdWords and expand successful ad groups onto adCenter. As a point of reference however adCenter at this time will deliver about one half to one third of the conversions that Google AdWords will deliver as their search market share is under 30% while Google's is over 67%.
With Google AdWords and Microsoft adCenter, an advertiser who pay less per click than another may still have their ads in the top position if the ad content is crafted well and receives more clicks per impressions versus another ad and has a landing page closely tied to their ad's theme and keyword list. The ad rank position on all platforms is determined by quality score and the keyword bid.
Read more in-depth information about Google AdWords then review our Google AdWords advertising Quick Start program and Microsoft adCenter Smart Start program and see which works best for you. You may want to try both options at the same time or start AdWords and then expand onto Bing and Yahoo using Microsoft adCenter as your program matures.
Pay per click programs can pay off in increased website traffic, brand identification through impressions, and most importantly in increased leads, prospects, and sales. In addition to exposing your website to a wide qualified audience, targeted click throughs can turn in to sales, generating more profit for your business.
If you are looking for a great way to drive traffic to your website, you should consider adding a PPC program to your advertising plan.
We can help you to set up your Google AdWords,Yahoo! Sponsored Search, or Microsoft adCenter programs. We can:
Interested in Google AdWords or Microsoft adCenter? We are a Google AdWords Certified Partner and a Microsoft adExcellence Member. Visit our AdWords page for more information on Google AdWords or review our Quick Start Program and AdWords pricing. Visit our Microsoft adCenter page for more details on the fees and services we provide.
Google+ Community AdWords Strategies Connect with Nancy McCord at this new Google+ Community for AdWords help and account management tips.
Google+ Community Bing Ads Strategies Connect with Nancy McCord at this new Google+ Community for Bing Ads help and account management tips.
Rating 5 out of 5
"The first time I spoke with Nancy McCord I knew I was working with a top notch professional to manage my Google Adwords campaigns. She was very professional, detailed oriented and responsive to all my questions and concerns and she created an outstanding strategy to help me maximize the results from my Google Adwords campaigns. I highly recommend McCord Web Services. They are outstanding! "
Lana May, Owner, Esprit Vital
Rating 5 out of 5
"I have used McCord Web Services for close to 5 years and have never been let down, Nancy and team are true professionals that know how to get great results. It is also nice to have someone that is certified as an AdWords Professional, many companies show the badge but are not certified! I highly recommend all of their services!"
Jim McCormack, Owner, Trucker to Trucker
Rating 5 out of 5
"A real pro, dedicated to her clients!"
Dr. John Becker, Owner, My Relationship Doctor
Rating 5 out of 5
"We've been using McCord Web Services since 2009 to great results! We've never used any other service and don't see a reason why we would ever need to change. Nancy does a great job of becoming familiar with your brand and asking directed questions to learn the best way to market your services. She is always very aware of her budget, yet isn't afraid to bring a profitable opportunity to you if she's near or at the previously stated budget. Her communication is thoughtful, consistent, and well-organized. We love reviewing her monthly reports and seeing where all of our resources have been going. McCord Web Services is a stellar organization and a huge advantage for our company."
Jack Louis, Director, City Segway Tours - International
Bee Caves, Texas
McCord Web Services Google AdWords Management Services 5 out of 5 based on 17 ratings. 17 user reviews. McCord Web Services has received a 5-star rating from clients in regards to their satisfaction with AdWords account management services.
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