Google is getting smarter and smarter. If you click our blog post title, you can read their new patent disclosure that will allow Google to do a “sketch” to match similar content. Clearly Google is trying to weed out spam sites or scraper sites that parrot the same content over many websites on the Web.
Unique content will be valued in the Google index. Sites will no longer be able to pass off great content as their own and improve their search engine page rank as of result of it. Entrepreneurs who thought that they could widely sell their content on the Web to real estate agents, insurance agents, or other professionals may end up dinging the SERPs of their clients and not benefiting them.
It is a brave new “Google World” out there. Their patent disclosures are must reads for professional webmasters and serious web entrepreneurs.