Are you sick of it yet in the professionals forums; all the yacking about click fraud. I for one have simply accepted that some degree of click fraud is just part of the online business landscape. Do I believe that click fraud is rampant – no. Is it .02% like Google claims that it is? No, I think that the .02% number is bogus and Google should really be more forthcoming over the figures that they really believe.
Personally, from the accounts that I manage, and sites that I webmaster, I have not seen in the log files huge volumes of traffic that I would have ever considered fraudulent. That being said, what I have seen, I believe the truth on click fraud is somewhere between 5 to 10% of all clicks are fakes. I consider this simply a cost of doing business. I am not worried by the numbers and feel that the benefits that my own business and the businesses of my clients receives far out weighs the minor problems in regard to click fraud.
I still believe however that Google, Yahoo, and MSN should still invest heavily in proprietary tools to weed out bad clicks, but does all this mean that I am moving my budget dollars out of the pay for performance arena. No, not me, I am really able to get a bang for my buck there and even with a 5 to 10% possible fraud figure the returns for my business and for my clients have been tremendous.
I guess the bottom line is that click fraud exists, accept it, pressure the engines to address it, and then shut up about it and move on. I for one am sick of the incessant yacking and redux about it.