AdWords Keyword Tool Under Revision

Years ago, the keyword tool in Google AdWords actually was okay. Then Google decided to sanitize it maybe afraid of legal implications and they introduced these silly green bars showing search amounts. This effectively made the tool ineffective. We’ve limped along with this “new” tool for months now.

Just today in one of the forums I saw a link, click my post title and you can see the image too. This resource is seeing figures – as in the old days – next to their keyword research.

I don’t see it in my accounts yet or using the online keyword tool, but maybe this means that I will soon. I am hopeful as the way the keyword tool is now, it is good for identifying other possible words, but to try to isolate top performing or hot words, it is woefully pathetic.

While I’m on my rant, I will mention how bogus the estimate click cost is using this same keyword tool. Here is a specific example, reverse mortgage California. The tool three days ago said that a click cost of $7.22 would get the advertiser in the top three positions. Well guess what, the auction bid for my client is now at $14 and the last measly click came in at $11.89 and it was in position 10. The keyword tool needs some serious adjustment. I tell clients not to trust the cost per click figures there, they are way low and do not reflect the current marketing mix that they will be competing with to get their ads to show and for current click cost expectations.

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