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Why Using a Hyphen Is Better Than An Underscore

I use hyphens only in all I do. I’ve done this for years both in content and in the naming of links, creating website architecture, and for search engine optimization. Specifically that is only using hyphens (-) instead of an underscore (_).

Here’s a quick note from Webmaster World forums on that issue:

Key-word

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The Yellow Pages are Dead, Really? Well Maybe…

I have heard this more than once from clients – they have stopped or cut way back their Yellow Page advertising to fund focusing on web advertising or web placement.

When I managed a paint and wallpaper store years ago, it was not uncommon for us to spend over $5,000 each month for Yellow [...]

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Google Drops Pay Per Action Program

On the Google AdWords blog this past week, Google announced that it was dropping its pay per action program.  If you never used pay per action, here it is in a nutshell.

With pay per action, you decide what you will pay, amount and action – you cannot do an action for a sale [...]

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Happy Fourth of July

Hey, it’s a national holiday and I am taking the day off!

Have a great day and kick back and enjoy life in the United States.

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Web Presence on a Budget

Websites are expensive, really expensive if you are selling something, and just plain expensive for a great optimized site. So how do you get out there if you are just starting up or just want a web presence on a budget?

Here are a few options worth considering for a budget web presence:

Consider [...]

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The Five Deadliest Things You Do To Your Blog

Mind you I have learned these from experience both from long-term personal blogging and ghost blogging; here are five things you definitely DO NOT want to do on your blog.

Never talk about real-world customers. Never if you change their names and circumstances. They will see themselves in your blog post and be angry. [...]

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Our July Newsletter is Out

Our July newsletter is out with great information and tips on how to find your site in the Google SERPs, ergonomic computing, and keyboarding shortcuts.

Click in to read the full issue at http://www.mccordweb.com/newsletters/2008/july-08.html.

Topics are:

Finding Your Website in the Google SERPs Top Tips For Painless Computing Save Your Wrist With Keyboard Short [...]

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Are You Taking Credit Cards Online? Why Not?

Just about every website owner should be allowing online payments especially when PayPal makes it so terribly easy to help your customers pay you on time.

Some websites need a mini store, and some just need a user-selected amount payment option, but nearly every business should have a PayPal option.

When I started to [...]

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