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	<title>Comments on: Google AdWords Changes Cause Sweeping Impact in Cost Per Clicks</title>
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	<link>http://www.mccordweb.com/weblogs/2008/09/30/google-adwords-changes-cause-sweeping-impact-in-cost-per-clicks/</link>
	<description>Follow Web Diva, Nancy McCord, as she teaches you how to power up your business on the Web.</description>
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		<title>By: Geoff Dodd</title>
		<link>http://www.mccordweb.com/weblogs/2008/09/30/google-adwords-changes-cause-sweeping-impact-in-cost-per-clicks/comment-page-1/#comment-766</link>
		<dc:creator>Geoff Dodd</dc:creator>
		<pubDate>Mon, 02 Feb 2009 12:58:23 +0000</pubDate>
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		<description>I would suggest *never* pay these high bid prices. This sends a message to Google. Work hard on your landing pages to reflect the relevant keywords. Even use dynamic pages that auto-adjust to the searched term. Quality score will adapt to new information, like time spent on a landing page by the visitor. GD.</description>
		<content:encoded><![CDATA[<p>I would suggest *never* pay these high bid prices. This sends a message to Google. Work hard on your landing pages to reflect the relevant keywords. Even use dynamic pages that auto-adjust to the searched term. Quality score will adapt to new information, like time spent on a landing page by the visitor. GD.</p>
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