The Web Authority

Today is Halloween and it’s time to have some fun with scary costumes and treats. Kids of all ages love to go out tonight, visit with neighbors, see kids in costume, and paw through the kids candy loot looking for a favorite sweet snack.
I have triplet 11 year olds and if this year is like [...]

A super great looking website does not equal a well optimized website!
I have found from experience that many excellent web designers simply do not understand the nuts and bolts of search engine optimization. An excellent, good looking website does not mean that your new site will place well organically.
Here are several things to ask your [...]

Based on over eight years of experience working at providing professional web services to business, here’s my top list of web design mistakes you won’t want to make.
1. Don’t let your web designer register your new domain name under their own company name. Make sure you own your domain out right.
2. Make sure you have [...]

Jeremy Chatfield of Merjis has said it best in this post detailing why some keywords in AdWords accounts will never generate impressions. Additionally he predicted on 9-16-08 some of the impacts of the 9-15-08 AdWords quality score updates would actually mean for advertisers. His predictions have come true. Read this interesting article on how he [...]

I watch a number of forums and I wanted to post an extremely insightful quote from Chris Zaharias of Omniture, Inc. posted on the Webmaster Forum (used with approval of Chris Zaharias). The comment is indicative of the grab for cash that Google is doing when it comes the quality score updates and the lack [...]

Just posted this last week on the Google AdWords blog was a note that AdWords will now show, in the campaign view, separate activity from the Search Partner network. You can read the full article and see a screen shot at the AdWords blog.
For many client accounts we do not enable Search Partners but now [...]

This past week we have helped more clients migrate their advertising programs into Yahoo Sponsored Search. With the escalating costs of Google AdWords, significant drop in AdWords ability to deliver conversions, and the quality score algorithm changes, Yahoo is looking better all the time.
Yahoo has a very good ad serving program, is a good value for [...]

It is a sad state of affairs when we have to review a collection agency and a terrible indictment of today’s business climate. We have recently selected Reed and Reed to act as our collection agency. If you are looking for a proactive professional service to handle collecting on your late accounts, we recommend that [...]