You Can’t Cheat on Social Networking
I am repeatedly asked by prospects and clients to set up and manage their social networking platforms such as Facebook, LinkedIn, and Twitter and will not do it. Why? I use these platforms myself and what I have found is that you simply cannot cheat on them. People want to connect with the real you not someone masquerading as you!
Only you can speak from experience and exude the authenticity that these platforms require for you to grow your network and to interact with others. If users find out you are “cheating” the blow back will be fierce.
Now I do believe that there is a niche for coaching in these areas, but there is no replacement for the real you. So if you don’t have time to work these platforms, then I recommend that you stay away from them for the time being, and that you set up a blogger and hire a blogger, but don’t outsource a crucial way to connect legitimately with others interested in your field and services and risk being outed as a cheater.
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