The Web Authority

I read in the Washington Post recently an article written by a writer who was just now trying out Facebook. She was bemoaning the amount of personal information that was requested and then spun the article into one on identity theft. I have to say that as I read the article it was clear to me that she just did not get it.

In fact I find it incredible to think that someone in the news media would now just be embracing Facebook – wow, talk about being behind the curve! My son and I chatted about the article and our joint perspective was we were mystified that a journalist could have “missed it” so badly and have taken this perspective.

To understand the value and how to use social networking for business you just have to use it. Dive in head first, immerse yourself in it, connect with others, search to find people you haven’t hooked up with for a while, exchange information, share freely – then you’ll get the power! In fact once you do this you will understand how really great and how interesting as well as how integral social networking has become to many people of all ages.

If you don’t share, if you don’t connect, you can have the perspective as the Washington Post writer did, that social networking wants to know too much or that it takes too much time.

From my perspective, I “get it”. I’m using it, and I love it. If you haven’t immersed yourself in it yet to “get it”, you are missing out on one of the biggest changes in our culture since the creation of the Internet.

Social networking is here to stay, so do you “get it”?