The Web Authority

I’ve just recently run into this situation and wanted to share some tips with you on how an e-commerce store can best use Google AdWords.
First, it is important that if you are using a third party shopping cart that you understand that you really must create shopping category pages on your own front end website [...]

IE 8 has a cool new feature that some websites can and should use, it is called a web slice. In essence this is a small section of your page that you update either manually or dynamically with a script shows content that a reader can subscribe to. With this snippet subscribers can see any new entries you add [...]

I have many clients ask me what does Twitter actually do for them and why should they consider using it. There are several important reasons for having a Twitter presence but the most important one is so you can “Go Viral”.
Let me expound on this a bit and then I’ll talk about the other reasons [...]

We now provide budget priced ghost tweeting services for clients. We’ve called the program Twitter Junior. Twitter Junior is for the client who already has Twitter in place and who has been tweeting but is getting tired of it or just does not know how to grow their audience.
Here’s a small case study that helps [...]

Which URL shortener are you using on Twitter, Facebook and LinkedIn? Do you even care? Well you should! URL shorteners are not all created equal. In fact one of my colleagues reamed me out for using www.TinyURL.com just the other day.
If you use any social networking platforms then you know you have a limited amount [...]

I have to say that even I think that this is very cool, Bing has created a Twitter Bing interface called BingTweets. You can visit it at www.BingTweets.com. I don’t know who’s brainchild this was at Microsoft, but let me tell you Microsoft appears to “get Twitter”.
Personally I thought it was a very cool application [...]

I have been toying with creating a new service for reputation remediation but have decided not to pursue this as a service for my firm mainly because the vetting process would be so difficult. How do you really know who has been a victim and who really warrants the bad PR about themselves online? Typically [...]

My son had his computer hard drive crash and all of his songs in iTunes disappeared. He thought he was saved as he had them all on his iPod, but when he tried to download them to his formatted new hard disk using iTunes he could not.
iTunes will not download music from an iPod back [...]