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Nancy McCord

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Put Testimonials and Ratings to Work for You

The first time you visit a website for a firm that you are considering purchasing products or services from, you will typically check to see if they have reviews or testimonials. This is a great place to see what others who have worked with the firm have said about their experience.

Testimonials are worth [...]

Lack of Can Spam Compliance Can Cost You

It does not benefit you to not follow the federal Can Spam act. Not only can you have a financial penalty if prosecuted, but you can waste time and money trying to send to a spammy list.

If your e-newsletter list has been created by getting email addresses off of websites, from organization directories, or [...]

To Pipe Or Not To Pipe – That’s | In Meta Tags

Confused about using | in your meta tags?

What I am talking about here is whether you should use pipes or | to separate your keywords in your Meta title tag. Some SEO gurus swear by it and others blow it off. I have used pipes and not used pipes on websites and [...]

Robo Spam Can You Do Anything to Stop It?

You’ve seen it the gobbledy gook on the form that comes to your inbox from your website contact form. There is literally no way to stop this new generation of spam short of introducing a captcha field on your contact form. 

A captcha field is one of those auto generated boxes filled with a [...]

AdWords Starter Edition – When to Use It

Google AdWords is not for everyone and every product, but it can be an excellent way to promote your products on the Web. However AdWords set up and management by a professional is an expense and for an untested product or a new service you are thinking of promoting professional set up and management [...]

Why Are Meta Tags Important?

First let’s review what exactly are meta tags. Meta tags are sentences arranged in a specific format that contain information that is crucial to search engines. This information provides specific criteria that search engine use to categorize your web pages.

Of all the Meta tags that can appear in the source code of a [...]

When You Should Not Hire a Blogger

Although we provide professional blogging services, there are sometimes when you really should not hire a blogger and should blog yourself. Here are several examples where you are a more effective blogger than a paid blogger.

If your industry is niche specific and highly technical. An example would be an accountant who serves government [...]

Investing in an Assistant

If you are a small to medium sized business owner you will understand that downtime is important but very hard to have when you own your own business. You typically cannot shutter your doors and windows when you go on vacation or want to take a weekend off. You can control that you don’t [...]