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Nancy McCord

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Getting Started on LinkedIn

Okay, I admit it, I have dabbled half heartedly with social networking for the last year. Yes, I do have the cursory MySpace site, a Facebook page, and a LinkedIn profile, but I have not embraced social networking; it seems like too much trouble.

It wasn’t until this last month that I decided [...]

Getting Started With Twitter

What is Twitter?

Twitter is a micro blogging application. Twitter “posts” known as “Tweets” are only 140 characters long including spaces. They are mini updates on what you are doing, reading, or wanting to share with others in an immediate interactive environment. Twitter will never replace true blogging, but Twitter has a unique [...]

Our Posts This Week

I am on vacation this week and so my blog posts are reprints of popular newsletter articles or tips that have been published earlier this year that you may have missed.

I will be back writing the first week in January.

I hope that you are having a great holiday and taking it easy [...]

Bing Now Hits 10% of Searches

ComScore released the search market share results recently showing a nice increase in Bing’s market share. Bing has now hit over 10% of market share with Yahoo dropping to about 17%. That still leaves Google as the dominant player with over 65% market share.

What I find interesting is the feedback on Bing. Some [...]

Google Says 50% of Searches Using Caffeine Now!

Google has announced that one of the data centers is already running the new Caffeine algorithm. This in not new news, but Google stated that 50% of searches are now coming out of the new Caffeine algorithm.

We know that all of Google will move to the Caffeine algorithm after the holidays, but with 50% of [...]

Selling Locally? When Should You Advertise Off Line?

For many clients online advertising is done in addition to direct mail, print advertising, flyers, and Yellow Page advertising. For some online advertising is the only type of advertising that is done. When should you consider advertising offline once you have an online presence?

Here are my tips:

1. If you have a store [...]

Google’s Instant Search Results

This past week Google announced that its search results would be instantaneous. Meaning specifically that indexing the web every week or every month just had to go! They have to spider the web continuously to provide up the second results.

Sounds like Google is feeling the pinch with the popularity of Twitter news sharing [...]

Huge Change in Google Algorithm Coming in December/January

Not to worry, Google has said that they will hold this huge algorithm update until after the holidays, but except a new algorithm called Caffeine to roll out late December early January. Huge updates and strategic changes end up with names. The last really massive one that turned webmaster’s world upside down was called [...]