Doing an e-Newsletter Do Double Duty with an Online Archive

e-Newsletters are far from dead at this point. We have many clients for whom we provide writing and HTML services for their monthly or quarterly e-newsletters. I still find it surprising that when a new client comes to us that they have not been archiving their previous HTML newsletters on their website.

If you are going to create an e-newsletter in HTML format make sure to archive a copy in a newly created online e-newsletter archive section of your website. This way not only are you sending out a e-newsletter to prospects and clients, but you are also creating new website content for search engines.

If you are blogging, you can even use your best blog posts as e-newsletter content; saving time and money, as the people who will typically read your e-newsletter are usually a different demographic than the ones who will regularly read your blog.

The only time you would not want to archive e-newsletters on your website would be if you had a special price offering or coupon code for use for a certain list segment.

To get an idea of how you can create your own archive here is our own  e-newsletter archive to review for ideas.