Without conversion tracking tools provided by Facebook, it is hard to justify spending advertising dollars on Facebook ads. However, with a little bit of creativity you can gage how Facebook ads are working for you. Here are a few suggestions you may want to try out as you test pay per click advertising on [...]
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I have had a rash of prospects tell me that their organic placement has dropped so much after they paid a ton of money for a new website that they want to repost the website they had five years ago to get their old traffic and Google.com placement back. Sorry, but there is no time [...] Even on this past Friday the spillover comments about Google blocking referrer data into Google Analytics for signed in users was ramped up from just being irritating to the full rant level. Here are some of the titles of articles that I have read to give you an idea of how rabid people in [...] Google announced this past week that for all signed in users it will now show search results with an https:// address. This means that if you are signed in to Google+, Gmail or any other Google Properties when you go to Google.com the page will default to https://www.Google.com. So what you say, “no big [...] What website owners used to do to get organic search placement simply does not work anymore pre or post Panda! I’ve found a great article that really says it all when it comes to explaining why. I think you will find it interesting reading. These are things that have worked in the past for organic [...] Just this past week I’ve had two prospect call saying they need to be number one on Google and what would it cost to get them there. Sigh, this is a “brave new world” people! What you see on a search engine is not what I see, nor what your neighbor sees, nor what [...] It is well known that all search engines no longer use the meta keyword tag, but what other tags are currently in use? I read an article recently that said Google was not even using the meta description tag, so what are search engines using? First, it is true, the meta keywords tag is [...] So you want to try AdWords, but want to make sure you will get performance. You understand you need a high enough maximum cost per click to be in the auction and your daily budget needs to be high enough to support your maximum cost per click to get AdWords to serve your program, [...] |
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