Matt Cutts from Google dropped a bomb this past week. According to Cutts Google is set, in their upcoming algorithm, to re rank in their organic search placement websites that have been overly optimized in an effort to “level the playing field”.
Here’s what Matt Cutts from Google said in another exchange on the topic:
“We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect.” Read the full article.
What does this exactly mean to website owners?
Well if you have really worked over your website for keyword density, aggressively worked to build inbound text links with very specific anchor text, your website may be hit with a Google search penalty filter in the upcoming three months as their new algorithm rolls out.
What should you do now?
We recommend a careful review of your home page now before your website is dropped or pushed to the 100th page in the search results to see exactly what may need to be changed to be more Google-friendly with this new content focused push. If you have built strong keyword density on some terms on your home page, now’s the time to remove some of the usages and make the content more readable.