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  • Google AdWords

    Google Cracks Down on Misleading AdWords Service Providers

    May 30, 2012 - By Nancy McCord

    All third party service providers of Google AdWords™ advertising account set up and management services are being audited. I am in the middle of my compliance review right now. For some businesses who perform Google AdWords™ services, this will be a real wakeup call!  I won’t name names, but there…

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    How to improve lead generation in Google Ads.

    The Google Ads Setting That is Wasting Your Lead Gen Budget

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  • adCenter - Bing

    Microsoft adCenter Name to Be Updated?

    May 28, 2012 - By Nancy McCord

    I follow adCenter on Twitter and noticed that this past week they had announced the new name for their service is Bing Search Advertising. Interesting… as a Microsoft Advertising Accredited Professional, I wonder when adCenter will be changing their name and the adCenter program will be updating their professionals badge.…

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    Be in the Know on Microsoft Advertising

    The Value of a Microsoft Advertising Certified Professional

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    Optimizing Your Organic Adwords Placement

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    McCord Web Services is a Google Partner and a Certified Google Ads Professional

    Leveraging Machine Learning For Google Ads- Part 2

    October 28, 2019
  • Bing

    Bing’s New Local Business Portal is a Winner

    May 25, 2012 - By Nancy McCord

    The Bing Local Business Portal may not have gotten your attention, but I am here to say that you really need to check out this very smart and innovative new tool. Here’s why: Create your local listing on Bing.com. You create a business page just like you do in Google…

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    AI Tools are available now and many at no cost.

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    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    December 30, 2019
  • Search Engine Optimization

    Google’s Animals Impact SEO for the Future

    May 23, 2012 - By Nancy McCord

    Google’s growing zoo of animals that includes a Panda and Penguin have changed the complexion of search engine optimization forever. Just what is this zoo of animals you ask? Panda and Penguin are just two of the names of recent far-reaching Google algorithm updates. These two important updates have hit web businesses…

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    May 20, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
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Our Recent Posts

  • Jun 03, 2026 Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

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