My firm is actively involved in social media, not only for my own business, but as a content provider. From my experience I have found that clients typically misunderstand the purpose and have different expectations about using social media to promote their business.
Social Media is NOT:
- A platform for you to have every status update be a commercial about your services and products.
- One sided and all about you the business.
- Where you dominate and set the conversation.
- A sales lead generation platform.
- An after thought where you may post or update your profiles once a week or once a month.
- A self propelling site. Build it and they will join should not be your mantra.
Social Media IS:
- A great information exchange opportunity.
- Where you can soft-sell your services once you have established credibility.
- Enjoyable due to the richness of interaction with followers and fans.
- Can bring you business and networking opportunities.
- Consider it a public relations and branding tool.
- A marketing endeavor that should have a goal and purpose in your overall plan.
- Important as a part of your total online exposure.
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