Here are some interesting tidbits about Google AdWords Display Network advertising that I have gleaned from a recent Google sponsored seminar. Adding Display to a search campaign can increase brand recall by 124%. Use of Display Network advertising can increase purchase intent by 31%. Nearly 4 in 10 people will…
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Interesting Tidbits on the AdWords Conversion Optimizer
Here are some great tidbits gleaned from a Google sponsored seminar I attended recently on Google AdWords and the Conversion Optimizer. Using the Conversion Optimizer increases conversions an average of 21%. The Conversion Optimizer decreases the cost per acquisition (CPA) on the average 14%. The Conversion Optimizer will modify top…
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Interesting Tidbits on Enhanced CPC Bidding in AdWords
Here are some very interesting tidbits gleaned from a recent Google AdWords sponsored seminar I attended that you may not be aware of in regards to Enhanced CPC bidding. When you have Enhanced Bidding enabled Google may raise your bid up to 30% more in any one auction. If account…
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Even HTML Websites Can Be Hacked – A Case Study
We all know that WordPress websites and blogsites can be hacked and can actually be targets for spammers, but did you know that regular websites can be targets too? Here’s something I just saw recently that was very concerning to me. A customer came to me recently and said that…
