Here are some interesting tidbits about Google AdWords Display Network advertising that I have gleaned from a recent Google sponsored seminar. Adding Display to a search campaign can increase brand recall by 124%. Use of Display Network advertising can increase purchase intent by 31%. Nearly 4 in 10 people will…

Here are some great tidbits gleaned from a Google sponsored seminar I attended recently on Google AdWords and the Conversion Optimizer. Using the Conversion Optimizer increases conversions an average of 21%. The Conversion Optimizer decreases the cost per acquisition (CPA) on the average 14%. The Conversion Optimizer will modify top…

Here are some very interesting tidbits gleaned from a recent Google AdWords sponsored seminar I attended that you may not be aware of in regards to Enhanced CPC bidding. When you have Enhanced Bidding enabled Google may raise your bid up to 30% more in any one auction. If account…