New just this past week, Google AdWords callout extensions are the new way to draw attention to what you are promoting and a way to differentiate yourself from other ads.
AdWords decides when to show this new extension based on relevancy but that does not mean you should brush it off or not set it up.
Use callouts to highlight something special like:
- Free shipping
- We match prices
- 20% off for first time customers
- 24/7 Service
- Daily deals
Google will show your callouts underneath your ads where sitelinks or your business address may typically go. These blurbs are not linkable – they just add more ad text and selling points. When you do set up make sure you stay within the 25 character (including spaces) character limit and create a minimum of two for your AdWords account.
Google recommends sentence case versus capitalizing each word’s letter. They say they’ve had better results, but it may be a factor that Google shows two or three at a time and so they simply look more like an extension of the ad versus an after thought.
To find our more information and tips on using AdWords callouts make sure to check out this great article.