I have been testing mobile designs for e-newsletters for my clients and am just about ready to roll out a new program. For those that are not using an e-newsletter yet, but are looking for a fairly inexpensive way to touch base with clients and build loyalty it is time to give an e-newsletter serious consideration.
With the advent of increased activity in the mobile space and the higher cost per click on AdWords, keeping your customer base alive and purchasing from you regularly makes a mobile-friendly e-newsletter a cost efficient solution for staying in touch.
Although many subscription management services have e-newsletter templates, not all have templates that are mobile friendly and all do not allow you to archive your own newsletter in html back on your own website for search engines.
It has been said that it is three time less expensive to build up sales with existing customers than it is to get a new customer. This is where e-newsletters are a great fit.
If you would like to be on our advance notice list of our program launch, please just contact us and we’ll make sure you get contacted.