If you have not checked out Bing Ads for a while, I recommend you look again. Bing Ads has quietly and steadily been making some very nice improvements to their ad platform.
Here are just a few reasons you’ll want to take a new look.
- Clients are getting improved conversion performance. We have some clients who have more conversions on Bing Ads than on Google AdWords.
- It is very easy to import what you are doing in AdWords into Bing Ads.
- Quality has significantly improved this past year making Bing Ads a vital place for many businesses to expand their pay per click marketing.
- Although Bing Ads clicks are not cheaper than those on Google AdWords, you may have less competition for top placement; allowing your ads to be seen more readily.
- For e-commerce and beauty Bings Ads may actually beat AdWords performance for lead and sale generation.
If you need help trying out Bing Ads, make sure to review our Bing Ads management program and pricing.