Your Mission for 2017 – Mobile, Mobile, Mobile

Hit the mark with a mobile-focused website strategy.
Hit the mark with a mobile-focused website strategy.

Your mission for 2017 if you want to be successful is to focus your activity on mobile. That’s mobile optimized content, advertising on mobile, newsletters that look great on mobile, and location specificity for mobile. In other words, gear up to leverage mobile activity in all you do for 2017!

AMP Pages Showing Now on Google Mobile

Earlier this week I noticed that on Google.com from my smart phone that all the results I clicked in were marked AMP that means Accelerated Mobile Page.  These pages have a super fast download and are visible instantly. But they typically do not have navigation, graphic features and do make it hard to people to dig deeper into your website.

If you are using WordPress you can use the Yoast plugin and Yoast glue for AMP pages on your site. If you are not using WordPress, you’ll need to create an AMP page for each page on your site.

Mobile Version Newsletters

Several years ago I shifted my own personal newsletter format and that of many of my clients to a mobile version. If you do not have a newsletter template that resizes to fill your smartphone screen and is stated to be mobile-friendly, in 2017 you need to embrace a change to a mobile version skin.

Location Specificity for Mobile

In early 2017 take a look at your website. Are there areas you can add more location specificity? Can you add a map with directions to your site. Can you sprinkle in more geographically specific keywords? All this helps to bump up the ability for Google to categorize your website and deliver location specific content to mobile users.

Make sure to bookmark our blog “The Web Authority” so that you can be first to know and share our tips on how to leverage mobile activity to boost your 2017 website visits.

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