Copyright infringement, what can you do? Have you found your website content on another website? Found others using your trademark name? Found a website that has snatched your own personal images?
How to resolve copyright infringement
There are several things you can do to get the offending site owner’s notice and protect your own copyrighted content.
The first step is to send a notice with a formal takedown request. Give the website owner 10 days to take action or respond. Make sure you keep copies of your email or written correspondence.
Be specific in your request, but reasonable. Ten days to remove content or images is about the norm.
At the end of your time period review if the copyright infringement has been resolved. If not, now it’s time to contact the webhost.
Go first to Who Is Hosting This, and do a search on the site’s domain name. Then contact the web host and ask that the site that is infringing on your copyright be taken down. Make sure to mention the Digital Millennium Copyright Act and ask for a DMCA site takedown.
The host will typically take immediate action and take down the entire website, contact the site owner, and demand the offending content be removed before the host will relaunch the website.
You’d better believe that this gets quick action from the website owner who may have initially disregarded your removal notice. Don’t just take copyright infringement, protect your own intellectual property.
AdWords is updating the AdWords call extension, and it is worth taking a quick look in your AdWords account to assure that all is as it should be.
AdWords sent out a notice this past week that it would pick up the phone number from the Google My Business account for the AdWords call extension instead of the phone number that you may have listed in your AdWords account, but only if you are using location extensions. If you are not using location extensions, this is not an issue for you.
Check Your Numbers
Here’s what you should do to assure that you have the phone number you want to show properly update in the AdWord call extension.
Check first your AdWords call extension phone number.
Then click the synched link for your location extension. This will take you to a data page that will show the address and phone number on record for you with Google My Business. Check to make sure you like what you see.
If you don’t make sure to login to your Google My Business account and update the phone number to your desired number.
Google clearly wants the Google My Business page to be the primary place you would do address, phone and service updates.
Have you ever wondered what you were worth when it comes to the value you offer clients? If you are new in the business, you may not have a clear idea of your worth, but if you are a seasoned professional you probably have an idea of what you bring to the table in regards to customers.
Here’s how I’ve found out my own worth:
I’ve chatted with clients when they have not purchased a service. In several cases, I found that my prices were too low and actually scared a customer into feeling that others were more valuable as they charged more.
In one particular case, I actually got the client back when the higher priced resource shot themselves in the foot by not providing attentive customer service. I learned from that situation that sometimes having a low price is not a good thing.
I’ve provided white label services and have seen the markup that is put on my own price and resold without additional value. In this case I found out that I was priced lower than the market and clients were willing to pay more for quality hands on, attentive service.
I watch how busy I am. If I am having trouble staying on schedule as I have too many customers, I know that I may need to review my pricing and consider adjustments or packaging of services together. If on the other hand, you are not busy and just getting established, you may need to drop your price to pick up business.
I think the key is to gauge what is happening in your industry and in your own business. If you have not done a market survey and even blind shopped your own marketplace, now’s the time. It is important to make sure you are not priced too low, but especially not priced too high.