The Web is a very competitive place, but I would like to share with you a case study of a recent customer that highlights if a service is trending, the price is right, and the website is optimized, you can get clients via organic search.
I have client who was just starting a business. He had very little capital, was selling local drone photography services, and was getting into a market that I felt was just starting to trend up.
My firm built him a website to showcase video and photos of projects and recent photo shoots. We optimized the site architecture, site content, page URLs and mentored him on keywords to use in his self-written content.
We used location specific keywords to help him place organically by county and state name using a smart use in his content and footer information.
On his side, he priced his services a tad below market average, and worked to offer more value than any other competitors.
As a result of our efforts combined with the client, business is growing and the phone is ringing, all without additional advertising.
The point I would like to make is that if the product is “right”, pricing is “right”, there is a need, then the smart use of keywords, content and location specificity can give free exposure that turns into sales and helps a brand new business get a footing from which to build.
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