AdWords video advertising – should you be using it? You bet! With very low cost per click, relatively easy set up, AdWords video advertising allows you to reach a huge audience on YouTube and on Search Partner websites.
Statistics from Google
Google says YouTube viewing is up, way up! In fact from data in 2015 in the age range of 18 to 49 years old 74% more time was spent watching YouTube videos. During this same time period with this same demographic TV watching was down 4%.
Double Duty with Video
Once you have your YouTube channel set up, you will load all AdWords advertising videos there, but know that Google indexes video for search. You could potentially see your video in the Google search results and also use the same video for AdWords advertising on YouTube and on Google Search Partner website.
There’s No Downside
I consider video the new SEO and the potential to tap into a new market is huge. With video very easy to take with your smartphone, you can get your message out fast and click costs in AdWords are by the view and typically very low.
Google loves video and wants to do more of it and so do we! I am currently in the process of getting my AdWords video certification. We have excellent video post processing resources and can help you leverage exposure on YouTube using AdWords too.