Twitter Expands Tweets to 280 Characters

Twitter is now a better value for clients.
Twitter is now a better value for clients.

Finally, Twitter expands tweet length from 140 to 280 characters – just this last week! And HootSuite finally allowed our writers to start using the longer word count.

We do a nice job with writing for Twitter for our clients, but 140 characters simply did not make the cost valuable to enough clients. Now with new expanded tweet length up from 140 to 280 characters, Twitter is looking very attractive for many businesses.

I have always like Twitter. I like the medium, interaction and ability to get a businesses customer service reps attention fast. Plus there’s simply no better way to know what is happening then to ask on Twitter. Donald Trump has made Twitter popular with business owners although I never recommend tweeting in the same fashion that he does.

We’ve been waiting for our Pro HootSuite version to allow us to write at the longer character count and just this week, we were able to make the shift.

With a longer tweet, look for the use of more images in profiles that typically did not work to create an nice looking interactive page.

If you need help with Twitter writing, now’s the time to take a look at our services just for Twitter.



Hackers Want Your Site Reputation

Learn How to Keep the Bad Guys Out of Your Business by Never Clicking Email Links - Ever!
Learn How to Keep the Bad Guys Out of Your Business by Never Clicking Email Links – Ever!

Site reputation – that’s what hackers want to steal from you for their own personal gain. Don’t think that you need to just be using WordPress to become a victim. I’ve seen regular HTML website fall prey to hack attacks too.

It typically all starts with your user name and password being stolen. Hackers create a phishing page that looks legit that they hope you will click and then enter in your user name and password into. The best defense is to never click links in an email and if you do click a link, never share login information no matter how valid a site or form looks.

Instead, go to your login address using your browser and access your account without clicking a link. You will typically find that there is not a problem with your account or access. But the email you had received had some dire notice that you were going to lose access or your account would be closed. Be suspicious of everything.

Troy Hunt has it right in his article on how and why hackers want to get into your site and steal your credentials. His article is worth the read to allow you to make sure to stay safe. You will be amazed at the extent hackers will use, to mask their presence in an effort to steal your credentials and then your website reputation.


Whopping Big Email Mistakes You Don’t Want to Make

Don't Make Any of These Whopping Big Email Mistakes
Don’t Make Any of These Whopping Big Email Mistakes

Email mistakes, we all make them, but whopping big mistakes shouldn’t be made too often.

I’ll never forget a frantic phone call I got from a client who asked how to get  back an email she just sent to a customer, but had meant to only send to her sister. In the email she  she trashed a customer and really got personal in a very mean way. The now past-customer was insulted and very angry as she should have been.

The best way to prevent big email whoppers is to set a delay send in your Gmail account (if you use it) and smartphone email accounts. I set my delay to 8 to 10 seconds giving me time to undo something if I need to with one click.

I’ll bet my client who got lambasted for being catty and sending the email to the customer and not her sister, wished she’d had that enabled.

Other big whopping email mistakes include, but are not limited to, asking employees, paid far less than you to pay, to pay  for spilling something on your clothes; mentioning to others that you are intimate with a person they know too (but maybe did not know you were hooked up); clicking reply all when you really should just be talking personal to one in the chain not everyone (especially if you are venting or are angry); and mocking of others or employees in an email.

You can never take back something you sent too quickly, so take a moment to see if your own email application allows for delayed sending, just to keep you from making your own whopping big email mistake.