Bing Ads a Great Place for Medical Professionals

Nancy C. McCord, Owner of McCord Web Services LLC
Nancy C. McCord, Owner of McCord Web Services LLC

Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords.

For many of my clients (but not all), Bing Ads brings in lower cost conversions than AdWords. For medical professionals, I’ve had good success in most markets in generating conversions at a lower cost (sometimes as much as 50% less) than in Google AdWords.

There are differences between Google AdWords and Bing Ads and many similarities as well.

Here are just a few of the differences:

Bing Ads is best used for US and Canada advertising and not for global coverage. AdWords is great for global advertising.

Bing Ads uses the user’s browser setting to determine language – Google uses the Google.com language setting.

Bing Ads is still using a 30% bid cap when you use eCPC bid settings. Google did away with theirs this last year and so it can sometimes be expensive to let Google adjust your bid to be competitive.

Bing Ads has made it very, very easy to import AdWords programs into Bing Ads. Google has done nothing to make this easy. There are times when a program is performing better in Bing Ads and the only way to get it into AdWords is an Excel import with further tweaking after the load.

In Bing Ads the enhanced site links will only show for keywords that have won the auction and have a high quality score and are to appear in the top ad position on the page.

Bing Ads now has a “get a ride” feature next to directions in the location settings that interface directly with your personal Uber account. The get a ride extension setting is automatic.

Not every business will do well on Bing Ads, but for those that have, the results are excellent. Bing Ads may well be worth another look.

Rebecca McCord – Virginia Tech Graduating Senior

Rebecca A. McCord, Virginia Tech Senior
Rebecca A. McCord, Virginia Tech Senior

Our very own Rebecca A. McCord is a graduating senior at Virginia Tech.  She is seeking full-time employment in the Washington D.C. region in the national defense and/or security field.

Her major is BAIS in National Security and Foreign Affairs with minors in Leadership, Russian, International Public Policy and Global Engagement.

You can see Rebecca A. McCord’s  full resume and curricula vitae on the Wix website that, by the way, she built herself.

Rebecca has been my Executive Assistant for several years. Although my firm will miss her for her exceptional qualifications and head for business, it is time for her make a difference in the world around her.

A person of unique qualifications, Rebecca A. McCord brings to the table a very strong work ethic, desire to make our country strong in the global order and global marketplace, and a desire to succeed. She speaks Russian and French. Rebecca will be graduating in May 2019 but is scheduling job interviews now for full time employment after graduation.