February 2019 | Page 2 of 3 | The Web Authority

February 18, 2019February 15, 2019

Smart Shopping Campaigns

Google Ads Management Fees- How Low Can You Go — McCord Web Services is a Google Partner.

Smart Shopping Campaigns in Google Ads are like regular Shopping Campaigns but with a twist.

Uses Google Ads advanced AI tools to target and bid.
Increases conversions.
Is totally automated.
Shows ads on more properties.
Optimizes for performance.

I have tried regular Shopping Campaigns against Smart Shopping Campaigns and here are the results for real clients.

RV industry accessory sales – 56% decrease in cost per click.

Industrial equipment – 34% decrease in cost per conversion.

I have found that it will typically take about 30 days to have enough data to weigh is Smart Shopping Campaigns are right for you, but so far I am seeing an increase in conversions at a lower overall cost.

Smart Shopping Campaigns will show your shopping ads on YouTube, Gmail, and in the Google Search results and on Search Partners. Your reach is expanded and your ads are dynamically created and more attractive.

February 13, 2019February 8, 2019

Samsung Pay and You

I love all things digital and always try out new phone features. I have a Samsung phone and am now have enabled Samsung Pay.

Of interest to me and the reason for this blog post was to let you know that when I linked my bank credit card to Samsung Pay, my bank loved it!

Surprisingly enough my bank actually sent me an email after the link to say thank you. They stated that using Samsung Pay protects my credit card number and associate information from theft and is a very smart way to protect myself from credit card fraud. Who Knew!

Samsung Pay will create a unique identifier for every transaction and merchants never get my number or CVV code. With super easy use by turning on NFC and then tapping my phone to a merchant device, my credit card is billed and my information is kept safe.

Try it next time you are at any store or pay for gas. You may just love the ease and convenience.

February 11, 2019February 8, 2019

Using Twitter at at Conference or Trade Show

How to use Twitter at an event or conference.

Are you at a trade show or conference and want to tweet out what is happening? It’s easy.

Download the Twitter app for your phone at the Apple Store or Google Play.

Enter in your Twitter credentials to allow your desktop activity to be synced with your mobile activity.

At your next event, look near the entry for the hashtags your event is using. You may see something like #WebConf2019 for Web Conference 2019. At the end of our tweet add the hashtag. See my example below:

Seeing and learning today with our team at #WebConf2019.

I recommend when you are at a trade show or conference that you attach quick pics to your tweet using your smartphone. Simply take your photo, save to your phone’s gallery and then craft your tweet. After the hashtag click the paperclip icon to add a photo from your gallery and click tweet!

It is very easy, fun, and your tweet becomes searchable with the event hashtag. Remember you don’t need to be perfect when you tweet at an event, but be in the moment and capture the essence of the fun and what you are learning.

February 6, 2019February 1, 2019

How We Bill for Google Ads Services

We Are a Google Partner Specializing in Search Marketing.

In my industry – professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel.

If a client has a setting of $150 a day for clicks, this translates into a 30 day budget of $4,500 to be paid to Google for clicks.

The typical account manager will bill $450 for the month for their management fee.

We operate differently – we bill by the running ad group number or ad spend and bill based on a service grid we post on our website. Our fee for this same client would be not $450 but rather $260 for 2.8 hours of service. That is more than a 42% lower fee than what is charged by the typical agency or manager.

We have priced our services to be small to medium sized business-friendly and know that your investment in our services will be repaid by increased leads and phone calls.

In our case, a lower price does not mean less quality or less skill – it is just our way of billing and doing account architecture that works for us and helps clients to have professional service without significantly adding to their overhead.

You can view all our pricing online at http://www.mccordweb.com/search-engine-marketing/google-ads-quick-start.php