Received an AdWords site suspension notice? You are not alone trust me, but do nothing and your ads won’t show. Get too many site suspensions and you can get banned from Google AdWords.
A site suspension is serious business. I would not waste time fighting with Google. If they say you have an offending term or problem, get the service or word out of your ads and off your website now.
We have several clients who have just been hit with a site suspension for Botox, Xeomin, and Restylane. These are physicians who are authorized legally to supply these injectable treatments to clients. But Google has decided that they must now supply their medical license number to AdWords staff to use these terms on their own website even if they are not advertising these drugs and services in AdWords.
Once a site suspension is received, it is important to do research to identify which AdWords policy was violated. AdWords updates their policies at will, what ran without a problem before does not assure will continue to run on AdWords – and especially in the medical field.
There is no purpose to delaying. Once you have verified with AdWords staff what needs to be done, get to it quickly, then ask for a resubmission. For many physicians this means getting rid of pages and content changes needing to be done quickly.
I am not sure how long the medical license review takes, but it is by far better to get up quickly in AdWords to not lose too much business and then do the medical license application.
AdWords drug terms used on website landing pages are causing AdWords site suspensions for dermatologists and cosmetic surgery practices.
AdWords has added Botox, Xeomin, Restylane and other commonly used injectables that physicians use for facial rejuvenation on their drug term monitoring list. As a result AdWords advertisers are being turned off at the account level and their site is suspended from advertising on AdWords.
This is a brand new landscape for medical professionals. This past year Google has been very, very picky and seemingly capricious in regards to who they turn off and who they do not when it comes to content and claims. Many medical practices had to clean up their content to promote Coolsculpting with AdWords, but the drug name suspension is a brand new thing, just happening this last week for more than one of our AdWords advertisers.
Free phone call tracking is available in your account from Google AdWords. Why pay for a third party service when you can get great metrics that flow into the AdWords control panel for free?
With nearly all conversions now happening in Google AdWords via phone activity versus email actions, tracking is more important than ever.
Google AdWords allows you to enable through phone call extensions a call forwarding number. Install 4 pieces of code on your website and you can even track calls that are made after an ad click from website visitors.
Although you can’t record calls or see the full phone number, you do see the area code, time to the second, and length of the call. For most clients this is enough data to ascertain the value of AdWords in driving phone calls about your services.
If you need AdWords services, account management, service by the hour, make sure to visit our AdWords services page for details and pricing.
As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.
Don’t get me wrong, I like using broad match modifiers for keywords, but I feel that for most clients broad match is simply a way to bleed cash out of a pay per click account.
Both Google AdWords and Bing Ads (especially Bing Ads) Love, Love, Love broad match keywords. Heavy use of broad match without a reality check on the terms your ads are showing for is lining their pockets with your cash.
If you don’t believe me, click just one of your high click volume broad match keywords and then click the drop down to view search queries. You will be shocked to see what is there.
Even with a huge and extensive negative keyword list, the way both Google and Bing Ads show your ads on synonyms for your broad match keyword would simply not be a good fit for most businesses that are focused on direct action or lead conversions and sales.
I hate to say never, but as click costs rise in an account the first thing I do is move out of broad match, use only broad match modifiers, phrase match and exact match. I end up with a much better cost per conversion and better overall results.