Category Archives: AdWords Consultant

Google Ads Remarketing for Search Demystified

Targeted advertising by Google Ads RLSA
Targeted advertising by Google Ads RLSA

Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) – you may not be able to.

Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many advertisers this bar is just too high. You will only need 100 cookie sets in a 30 day period to show remarketing ads in the Google Ads display network, but the bar is much, much higher for search ads.

I recommend that you try to lengthen the period of your cookie set from 30 days to 90 days to see if this will make a difference in your ability to use RLSA.

RLSA ads can be a great way to target in search results advertising shopping cart abandoners and other site visitors. Consider bidding a minimum of +30% to get action if you do have enough cookies.

Consider setting up a separate program for RLSA and use general keywords so your ads will appear on more queries, set the bid low, but boost up with a bid adjustment, and consider a -100% bid adjustment for mobile to start to keep your costs low until you know the program will generate a return for your needs.

Showing ads to people who have visited your website already using a target and bid strategy can be very good to add conversions to your monthly plan.

For more information on our services for Google Ads advertisers please visit our website at www.mccordweb.com.

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Google Ads Accounts Need a Regular Overhaul

We Put Google Ads to Work for You!
We Put Google Ads to Work for You!

As a Google Partner and experienced Google Ads Account Manager, I have found that a yearly overhaul of your Google Ads programs helps to keep them operating at peak performance.

Many times a business owner has updated their website with new programs or services and has not advised us that they are doing rent to own, have dropped their minimums for free shipping, or have added a whole new service category.

During an annual overhaul or yearly check up, we review your website, running ad creatives, and review what items we are promoting and how we are promoting them in your account.

Plus, Google Ads changes ad serving, policies, extensions, and ad enhancements. Without a full review, sometimes things that should be promoted are left unadvertised simply to a lack of communication back to us, your Google Ads marketing team.

A yearly checkup assures that we are in the loop and promoting the items and services that are important to you.

If you are looking for a savvy Google Ads consultant or account manager, I invite you to find out more about us and our services. Google Ads account set up and management is our core business!

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Is Your Best Google Ads Strategy No Strategy?

Our clients love our experience and savvy with Google Ads.
Our clients love our experience and savvy with Google Ads.

That’s right many advertisers’ strategy on Google Ads (previously known as AdWords), appears to be no strategy at all.

As competitive as your marketplace is, and as much as Google Ads clicks cost, I personally feel that there must be a strategy to what you promote, dollars you put toward what, and evaluation of the success or lack thereof of your advertising as a part of your overall business profitability.

It all starts first with knowing what you can afford and what your costs are to supply the product you are selling to the purchaser. I feel that the time a business owner takes to evaluate what they can afford and the monetary investment they want to make in Google Ads clicks and our services is strategic to business growth.

As a professional Google Ads manager, I have found that results are much better for clients who have a degree of preparation and have done business analysis. The guidance that they give to me at account set up on their average sale, lifetime value of a client, desired Return on Ad Spend (ROAS) is incredibly helpful and allows me to have a better understanding of their requirements for success in a Google Ads account.

If you are looking for a Google Ads consultant and experience account manager, look no farther. Visit our website at www.McCordWeb.com to find out more.

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