The Web Authority

Effective September 15th AdWords is changing who can be emailed reports. In fact after that date AdWords won’t even be emailing you a report, rather will email you a link to view the report online.
For me this has totally wreaked havoc in the way I do reporting. I have an assistant who does reports for me. [...]

I just started up a client account in AdWords which had been dormant since 2009. When I logged in I told the client to me it appeared that the account had been hacked. This was verified by Google one day later and a credit was applied to the client’s credit card.
So how did I know [...]

Everyone wants to try the new tools when Google rolls them out and here’s one for you to try that is by invitation only right now. It is called AdWords Experiment and I think it looks like a terrific new tool for serious users of Google AdWords.
There is very little doubt that Google AdWords is [...]

You may not be aware, but Google has a new certification program for professional account managers such as myself. The old program called certified account managers Google AdWords Qualified Professionals or Google AdWords Qualified Individuals.
Now, Google has a new program called Google AdWords Certification. All professionals previously certified as Qualified Professionals, Qualified Companies or Qualified [...]

Yesterday Nancy McCord proved again her mastery of Google AdWords by passing the new Google AdWords Certification Fundamentals Exam with a score of 97%. This shows that she doesn’t just have understanding of the Google AdWords system, but mastery!
Nancy has successfully taken the Google AdWords exam for certification now four times over a period of [...]

Some of the terms used in Google AdWords can be confusing and this is one of them. A view-through conversion is a conversion you have had from the content network in a 30 day period when you are advertising with a display ad. The user did not click your ad, but saw it – confusing [...]

Clients have asked me several times how competitors are getting images in their Google AdWords ads, here’s how.
First, to have images show you must set up an account and created a structured data feed in the Google Merchant Center. The data feed will contain product information, a description, pricing, links to images, and location on [...]

The team at Google AdWords has been incredibly busy this last month rolling out some super new features. Here’s one that is really great if you are advertising in the content network:
Exclude content placements that fall below the fold
The fold is the part of a web page that a reader has to scroll to see. [...]