The Web Authority

Many clients have been complaining the first week in March about their low number of conversions in February. If you are one of them, you are definitely not alone. We saw a dip in clicks, impressions, and conversions across many business sectors in February.
Remember however that some of the lower numbers are due to the [...]

That’s right we do actually turn prospects away. We are simply not a good match for every prospect’s needs. What we do do, we do great. That being said in a nutshell, we have a passion for small to medium sized business owners who typically have a brick and mortar operation. We are typically also working [...]

Google AdWords is a pay per click program. Pay Per Click programs, PPC or Pay For Performance are all the buzz in Internet marketing. The growth in web traffic generated by pay per click services is growing and a marketing option to be seriously considered. With PPC, you pay each time a web viewer chooses [...]

This month we have some great topics in our e-newsletter. Here’s a quick review:
Are You Missing Google Local or Google Maps Exposure Opportunities?
You can get free exposure on Google.com, when you match a local search query, if you have a Google Local Business account. What makes it all even sweeter is that the exposure is [...]

There are questions that we get asked by clients about Google AdWords frequently. Here are several and our answers to each.
I am looking for my ad at 8:00 PM on Google and can’t see it why?
When you cannot see your ad in the evening it is typically because your daily budget has already been spent [...]

Google has announced that one of the data centers is already running the new Caffeine algorithm. This in not new news, but Google stated that 50% of searches are now coming out of the new Caffeine algorithm.
We know that all of Google will move to the Caffeine algorithm after the holidays, but with 50% of the searches [...]

For many clients online advertising is done in addition to direct mail, print advertising, flyers, and Yellow Page advertising. For some online advertising is the only type of advertising that is done. When should you consider advertising offline once you have an online presence?
Here are my tips:
1. If you have a store location, it would [...]

On Wednesday this week I wrote about when you should consider dropping your AdWords budget, now let’s talk about when you should consider raising it.
1. If you are not tracking conversions or leads I would not consider raising an AdWords advertising budget until those tools are implemented. If you are making strong conversions and leads [...]