AdWords Archives | Page 18 of 33

March 21, 2018March 16, 2018

Use Different Keywords for Organic Placement

Nancy McCord is a Google and Bing Partner

As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click.

Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we are typically driving traffic for lead generation. Our top focus is cost per conversion and increasing leads.

For organic, I like to focus on keywords that have the most click activity and may be more general yet still industry specific. I find that the balance helps sites to drive more site visits and leads and is not redundant with the specificity we use for AdWords.

For example, for a client selling warehouse equipment, in AdWords I might target very tight product names and categories like Forklift model 45S, powered warehouse equipment, and other specific keywords.

In organic I might target material handling equipment and material handling equipment supplier as my focus for blog writing and social media; striving to cast the net farther and wider but for high click volume keywords.

When every click you pay for in AdWords must make a difference in growing your business, you have to be narrow and very results oriented. In organic where you do not pay by the click the effort should be to enhance website traffic that is free.

If you need help adjusting your strategies to make the most of your ad spend and drive traffic and build inbound links, visit www.McCordWeb.com to see how we can help you too.

March 19, 2018March 16, 2018

Adding Staff So We Can Grow

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display. — We Are a Google Partner Specializing in Search Marketing,, Mobile, and Display.

We have recently moved some of our long time staff into AdWords to assist with our growing client base.

These are not new employees but rather employees that work very closely with me, are my family members, and are staff who have been working closely with me for years in many areas in addition to AdWords.

You may see in your control panel now, new email addresses, if you look in change history. You may see my husband Michael, son Christopher Harper, and daughter Rebecca McCord.

All three have been active in my business for years and have done AdWords reporting previously. They are now being trained under my watchful eye to perform routine account management services.

These routine tasks would be identifying and adding negative keywords, adding new variations of ad text, reviewing accounts for performance anomalies and bringing them to my attention and learning over time how to optimize client accounts.

I will still be reviewing all accounts personally and making all strategic decisions like bidding algorithm changes and budget changes. But now, I have extra eyes to keep track of activity and boost performance for you.

March 7, 2018March 2, 2018

Why AdWords Ads Work

AdWords ads work because they are relevant! It used to be that a person who used Google looked for the organic listings as they were near the top of the page and it was commonly thought that they were more authentic. That is not the case today.

Google in its efforts to sell more ad space has aggressively sought to make ads more relevant to your every day experience. By tracking you relentlessly on mobile and desktop, Google has created a profile about you and serves ads based on your profile. What has happened is that the ads and listings we now see on searches are immediately relevant based on our searches and historical use.

In addition, AdWords ads work to draw you in with extensions like maps, phone numbers, addresses, deep links into a site, customer reviews, rating stars – all served from the AdWords interface. Google determines when to show these extensions based on your proximity to a business, timing of a search, and your location. AdWords ads work because of Google intrusive anti-privacy approach, but we love the results! And businesses are generating “bank” from AdWords ad exposure.

The screen shot to the right for a search for plastic surgeons in Miami Florida is shown on the top right. You can see from the screen above the fold that there are only paid listings and Google Maps listings and several of those maps listings may actually be paid listings. You have to really want to see the organic listings by scrolling to see the results. This is why AdWords works!

If you are looking for a skilled AdWords account manager, please visit our website to find out more about how we can help you today.

March 5, 2018March 2, 2018

Mobile Page Speed Now Becomes a Crucial Consideration

Mobile Page Speed Matters to Google and Your Customers

Google sent me an interesting tool this past week and I wanted to share it with you. You can view and use the mobile impact tool online https://www.thinkwithgoogle.com/feature/mobile/. This tool allows you to measure the speed and monetary impact from the speed of your clocked website with just a few additional insights about your average sale, website traffic, and conversion rate online.

Not only is Google getting serious about letting website owners know that page speed on mobile device impacts sales, but they provide the tool to help you understand that even improving your site by a second can improve your sales results; and now you can see that in monetary terms.

Add to this information the announcement that in July 2018 Google will use mobile page speed as a ranking indicator for organic placement and the push to make your site speedy becomes crucial to success. Read the article by Search Engine Land on Google’s announcement.

This focus on mobile impacts not just e-commerce stores, but informational websites. Although the key focus and significant impact is to those that make their living selling products on the web.

Don’t tear your hair out, although Google says speed is important, the do provide additional details.

“Google today announced a new ranking algorithm designed for mobile search. The company is calling it the “Speed Update,” and it will only impact a small percentage of queries, Google reiterated to us. Only pages that “deliver the slowest experience to users” will be impacted by this update, the company says.”

My recommendation is that if you are selling online – start your focus on speed. And if you are really in the service or consulting business, know that speed is important and should be a strong focus when you do a website redesign.