Category Archives: Blogs

How to Use AMP on Your Blog for Google Part Two

We Are a Google Partner Specializing in Search Marketing
We Are a Google Partner Specializing in Search Marketing and Now Mobile Too.

Continued from Monday.

Once you use AMP on WordPress, and if you want to use AMP pages on your regular HTML site, you’ll need to do a little research. There are lots of sites and information from Google on how to set up and how to validate your new AMP pages.

This is what I have learned in the process of working on my own website pages.

The original and new AMP page need to be pointed to each other. The AMP page points to the original page using a canonical reference telling Google that the non-AMP page is the original. The non-AMP page then points to the AMP page so that Google can discover it using a special meta tag amp reference.

There are specialized AMP image references and specialized CSS references. Additionally, Google will require that the viewport be set in the page head section to validate the page.

It is not complicated to set up these static AMP pages, but it is complicated to get them to validate. That being said, the future for Google is all about AMP and mobile. With a little effort you can make your blog and website more attractive for Google to index (and cache) in this new “Mobile First” world.

Visit our website to find out more about our services and how we can help you be more visible on Google.

 

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How to Use AMP on Your Blog for Google Part One

Man having an idea!
Mobile has shaken the world of search.

Use AMP or Accelerated Mobile Page for Google on your WordPress blog or WordPress website and you may just see your organic placement improve.

In the world of Google content is King and pagespeed is Queen. Google is really pushing implementation of AMP pages as they will cache them and deliver them to mobile devices instantly.

So how can you get in on this action and AMP up your site?

I use two plugins to create AMP pages for my blog and I manually hard code AMP pages for my PHP website.

For WordPress use these two together to get the best results.

Yoast SEO
Glue for Yoast SEO & AMP

I’ve found that validation of AMP is still quirky and questionable even with these plugins, meaning you will still see errors in the Google Search Console when you implement this, but the technology is getting better over time.

AMP pages will be striped down versions and nearly only text or in some cases, typically when you hard code them, use images that are responsive based on device.

Google is even testing AdWords and AMP as a beta right now and taking names for early implementation.

Check back on Wednesday for more information about AMP and your website.

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Our Blogging Writing Services Are Different!

Be discerning when it comes to your blog writing service professional.
Be discerning when it comes to your blog writing service professional.

When we offer our blog writing services to you as a good match for your project needs you’ve got to know we are different!

  1. We use only American writers.
  2. We use only college educated, mature professional writers.
  3. We hand select the background information for our team of 10 writers.
  4. We craft the title for your blog post for the writer.
  5. We decide what keywords will be used in your blog post.
  6. We have a MBA graduate proof read all your content as it comes out from our writing team.
  7. We have four WordPress blog installers, who load the content, add categories, and tags as well as hand select the image to enhance your content.

But our service does not stop there…

The day your post is to appear, we verify that it has published and that it looks good.

If you are looking for a focused, results oriented team to write your blog posts and make you look good online, I invite you to check out our blog writing service program.

We are available for additional time charges to work with the Yoast plugin in an effort to green light any writing for SEO purposes your blog posts.

 

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Do You Have a Content Production Schedule?

Do you need a content production strategy?
Do you need a content production schedule? Yes you do!

A content production schedule, what’s that? Even if you do not blog and pay a service to blog for you, or if you don’t blog at all, a content production schedule is key to improving your organic search placement over time.

Start first by evaluating your important traffic generating keywords
You can typically identify the top keywords for your website by reviewing what generates the most leads for you in Google AdWords or by pouring over your Google Analytics statistics.

Take time to build website or blog content that speaks to these important topics
If you convert on a particular keyword phrase, make sure you are using it in your content or build out new website content to specifically address these phrases.  If you blog, consider using those important keywords in your blog posts.

Monitor your organic placement on your target terms
To see if you are moving up organically on your chosen terms focus for a full 30 days on building 12 blog posts or three website pages over 1,000 words each that speak to the phrase you are evaluating.

Make sure to measure placement before and at the 30 day mark. You may need another 30 to 90 days of hitting those same terms before you will start to see movement.

Plan your content ahead 30 days out
After you have evaluated your placement. Start a spreadsheet and create your page content or blog post titles that are keyword dense and then schedule time or have your writer create interesting informational articles that speak to these topics.

If you need help with a blog writing strategy for your website to boost your organic placement, make sure to visit our website to find out how we can help you with  a content strategy that works.

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Quality Control When It Comes to Blogging is Job One

We take blog writing quality seriously. Do you?
We take blog writing quality seriously. Do you?

Even if you buy only one blog post a month from us, our quality control does not change.

Just what do we do when it comes to quality control with our blog writing services?

  1. I personally create each blog post title and select the background article/information for our team of over 10 professional writers to use to create your unique content.
  2. We have a professional editor with a Master’s Degree proofread each and every blog post before we accept them from our writers.
  3. We have a team of content specialists do your WordPress installation, select categories, tags, and select and install an image to match the content of your blog post.

But we don’t stop there…

4. The publishing day of your blog post, we click into your blog to assure that the post has published, looks good, the white space is correct and that the image is appropriate.

5. If there is a problem, we correct it before nearly anyone in your audience has had a chance to read the post. We publish our blogs at 3:00 am Eastern Time and review them before 7:00 am each morning.

That is some serious quality control! We mean business when we say we provide premium quality blog content. As the owner of McCord Web Services, I invite you to check out our blog writing services today and check prices.

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Blogging for the Authority It Builds

Google Partner Badge
McCord Web Services is a Google Partner.

In my world, that of webmasters, blogging is not about chatty comments from readers. In fact for me, blogging is not really about subscribers, rather blogging is all about building new fresh content on your website, garnering inbound links, creating new content for search engines to spider and to build website/keyword authority.

Yes, content of this type of blogging is crucial and not for the faint of heart. Excellent and well-written blog posts capture the attention of a wider market, encourage others to link to your content, and effectively soft sell your products and services. It is less about writing about you and more about writing to answer a question or solve a problem!

If you stay focused on the real reason for a blog and monitor link growth over time in the Google Search Console, you will feel the value of blogging more than if you are monitoring the number of comments from readers.

Add to the mix the ability to garner search placement on blog posts that will then act as a doorway into your website for readers, and blogging has even more value.

If you are looking for the “right” writer and professional tone for your blog, look no further. Visit our website to read blog post samples and check out our prices.

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