My philosophy on blog writing is that it is only “content” if you are not using a keyword targeted strategy. But, that is truthfully not enough. If you are blogging but never know your placement, how can you know if you are improving and for that matter how can you know you have selected the “right” keywords to focus on.
Here’s where our optional specialized SEO reporting takes our blogging writing services from solely content creation to a content and SEO strategy.
In addition to blogging, we offer an add-on reporting component. We sell seats in our reporting interface that when tied in with our blog writing services and SEO consulting, give us a metric to measure our activity against.
When you are ready to move your blog writing services to a SEO-driven focus, call us at McCord Web Services. You’ll get great blog content PLUS a real SEO focus and strategy.
Once you use AMP on WordPress, and if you want to use AMP pages on your regular HTML site, you’ll need to do a little research. There are lots of sites and information from Google on how to set up and how to validate your new AMP pages.
This is what I have learned in the process of working on my own website pages.
The original and new AMP page need to be pointed to each other. The AMP page points to the original page using a canonical reference telling Google that the non-AMP page is the original. The non-AMP page then points to the AMP page so that Google can discover it using a special meta tag amp reference.
There are specialized AMP image references and specialized CSS references. Additionally, Google will require that the viewport be set in the page head section to validate the page.
It is not complicated to set up these static AMP pages, but it is complicated to get them to validate. That being said, the future for Google is all about AMP and mobile. With a little effort you can make your blog and website more attractive for Google to index (and cache) in this new “Mobile First” world.
I’ve found that validation of AMP is still quirky and questionable even with these plugins, meaning you will still see errors in the Google Search Console when you implement this, but the technology is getting better over time.
AMP pages will be striped down versions and nearly only text or in some cases, typically when you hard code them, use images that are responsive based on device.
Google is even testing AdWords and AMP as a beta right now and taking names for early implementation.
A content production schedule, what’s that? Even if you do not blog and pay a service to blog for you, or if you don’t blog at all, a content production schedule is key to improving your organic search placement over time.
Start first by evaluating your important traffic generating keywords
You can typically identify the top keywords for your website by reviewing what generates the most leads for you in Google AdWords or by pouring over your Google Analytics statistics.
Take time to build website or blog content that speaks to these important topics
If you convert on a particular keyword phrase, make sure you are using it in your content or build out new website content to specifically address these phrases. If you blog, consider using those important keywords in your blog posts.
Monitor your organic placement on your target terms
To see if you are moving up organically on your chosen terms focus for a full 30 days on building 12 blog posts or three website pages over 1,000 words each that speak to the phrase you are evaluating.
Make sure to measure placement before and at the 30 day mark. You may need another 30 to 90 days of hitting those same terms before you will start to see movement.
Plan your content ahead 30 days out
After you have evaluated your placement. Start a spreadsheet and create your page content or blog post titles that are keyword dense and then schedule time or have your writer create interesting informational articles that speak to these topics.
If you need help with a blog writing strategy for your website to boost your organic placement, make sure to visit our website to find out how we can help you with a content strategy that works.