My philosophy on blog writing is that it is only “content” if you are not using a keyword targeted strategy. But, that is truthfully not enough. If you are blogging but never know your placement, how can you know if you are improving and for that matter how can you know you have selected the “right” keywords to focus on.
Here’s where our optional specialized SEO reporting takes our blogging writing services from solely content creation to a content and SEO strategy.
In addition to blogging, we offer an add-on reporting component. We sell seats in our reporting interface that when tied in with our blog writing services and SEO consulting, give us a metric to measure our activity against.
When you are ready to move your blog writing services to a SEO-driven focus, call us at McCord Web Services. You’ll get great blog content PLUS a real SEO focus and strategy.
There’s something new you may have missed in Bing Ads in the extension tab – Structured Snippets.
They are easy to set up and Bing Ads likes to display them under your ad like Callouts. There is no link with the text, but the Snippets give you a chance to quickly let your clients know what else you do or offer.
Here’s how to set them up:
Go to the “Extension” tab.
2. In the drop down select “Structured Snippets”
3. Select your category – I typically use Types.
4. Add up to 20 Snippets.
5. Make sure to click save.
I usually set these up at the campaign level, but you can set them up at the ad group level too.
If you are looking for a savvy Bing Ads account manager, make sure to check out our services and pricing.
Site Suspension! If you are an AdWords advertiser, know that Google is watching you – very carefully. What you state in your content and the images you show are all reviewed by the Googlebot and flagged for review if you are in the medical, plastic surgery, and dermatology fields of business.
CoolSculpting and Dermatology Advertisers Be Aware
Case in point, if you are promoting CoolSculpting and you state on your website that this treatment provides permanent fat loss, Google will be coming for you – soon. I’ve now crossed paths now with four doctors in different areas of the US that have all received site suspensions in AdWords.
A site suspension simply means that Google will not allow you to promote your business in AdWords, at all! They simply shut down your account. Only the account owner will receive an email about the issue and Google will point to its terms of service and rules. Account Managers will see next to the accounts ads a speech bubble which will state Site Suspension.
What Would Be Noted in a Site Suspension?
I recently saw a site suspension in AdWords for a Dermatologist and Vascular doctor with this information:
Site Suspension due to:
Restricted Medical Content
Restricted Drug Terms
Misleading or unrealistic promotions
I’ve seen several doctors remediate their site, get up and running, and then get a second site suspension. As sometimes the issues take a while to correct and there are numerous communications with the Google team before the site can even be submitted for a higher level review (which is not immediate), I recommend moving your program to Bing Ads while Google is futzing around with your site review to remove the suspension.
Your entire program from AdWords can be picked up and moved to Bing Ads relatively quickly. At least this way you will continue to have a flow of leads while Google does your review and lets you know things that need to be further changed in each communique.
A site suspension is serious business. In two cases it took 6 and up to 8 weeks to remediate the problems. That’s nearly 2 months off of AdWords with no leads coming in. In all cases to remediate the problem, all content had to be updated and images updated. Wording like permanent, immediate, fat loss had to be softened to reduction, over time, and fat reduction.
If you need help resolving a site suspension or moving to Bing Ads while your staff is working to remediate an AdWords site suspension, call us today to get fast help and get rolling on Bing Ads.
As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.
Don’t get me wrong, I like using broad match modifiers for keywords, but I feel that for most clients broad match is simply a way to bleed cash out of a pay per click account.
Google AdWords and Bing Ads (especially Bing Ads) Love, Love, Love broad match keywords. Heavy use of broad match without a reality check on the terms your ads are showing for is lining their pockets with your cash.
McCord Web Services is a Bing Partner and Accredited Bing Ads Professional.
If you don’t believe me, click just one of your high click volume broad match keywords and then click the drop down to view search queries. You will be shocked to see what is there.
Even with a huge and extensive negative keyword list, the way both Google and Bing Ads show your ads on synonyms for your broad match keyword would simply not be a good fit for most businesses that are focused on direct action or lead conversions and sales.
I hate to say never, but as click costs rise in an account the first thing I do is move out of broad match, use only broad match modifiers, phrase match and exact match. I end up with a much better cost per conversion and better overall results.
I am recertifying for my Bing Ads Certification this month to retain my Bing Partner status. Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords.
For many of my clients (but not all), Bing Ads brings in lower cost conversions than AdWords. For medical professionals, I’ve had good success in most markets in generating conversions at a lower cost (sometimes as much as 50% less) than in Google AdWords.
There are differences between Google AdWords and Bing Ads and many similarities as well.
Here are just a few of the differences:
Bing Ads is best used for US and Canada advertising and not for global coverage. AdWords is great for global advertising.
Bing Ads uses the user’s browser setting to determine language – Google uses the Google.com language setting.
Bing Ads is still using a 30% bid cap when you use eCPC bid settings. Google did away with theirs this last year and so it can sometimes be expensive to let Google adjust your bid to be competitive.
Bing Ads has made it very, very easy to import AdWords programs into Bing Ads. Google has done nothing to make this easy. There are times when a program is performing better in Bing Ads and the only way to get it into AdWords is an Excel import with further tweaking after the load.
In Bing Ads the enhanced site links will only show for keywords that have won the auction and have a high quality score and are to appear in the top ad position on the page.
Bing Ads now has a “get a ride” feature next to directions in the location settings that interface directly with your personal Uber account. The get a ride extension setting is automatic.
Since I last wrote about the privacy updates that are mandated by the EU to cover website traffic on American websites by EU nationals, much has happened.
Several clients have shared their thoughts with us on why the sudden change. Some are listed below.
“I do feel lucky about not getting caught, but also want to be safe.”
“I’ve just had a lawyer call me and I feel like I need immediate action on the privacy updates as I don’t want to end up in court on a new matter.”
As for me, my perspective is that it is not expensive or hard to do the implementation to be in compliance with the GDPR. I am risk adverse and feel that eventually the US will institute some controls so we will be ahead of the game by changing our own websites now.