The Web Authority

I have to say that since Google really changed the way they count links I have been incredibly careful with not encouraging link bait articles as it has appeared that Google has devalued many of the links incurred this way. However I do want to share a new strategy with you that IS working for [...]

Okay, I am not a big embracer of social bookmarking sites like Digg and Reddit, but I may need to rethink my position on these services. This past week I got an incredible amount of traffic on my blog and many, many comments on one fairly innocuous blog post. I was mystified over the traffic [...]

I just checked this out yesterday and as I was doing testing on this new Google.com tool I said to myself, “now, this is really cool”. What I am speaking about is Google’s integration of your own social media networks into your personal search results.  To get involved in the project sign into Google.com and [...]

Setting up a Google Base account is the first step you must take to have your items for sale to be shown in Google Products. What exactly is Google Base? Let’s explore that a bit is easy terms.
First here is the link to set up your Google Base account.  When you load your products and you [...]

You don’t need to buy a white paper or an e-book to understand how to grow your Twitter following, but you can benefit from some of my own tried and tested techniques that I will freely share in this post.
First let me share with you some statistics from client accounts showing their actual growth over [...]

Google AdWords has done away with the local business ad that allowed you to specifically target Google Maps with your ads. For some AdWords programs we had set up separate campaigns just to feed results to the sponsored ad section on Google Maps with great results for some clients. With this important change for Google [...]

I have to say that even I think that this is very cool, Bing has created a Twitter Bing interface called BingTweets. You can visit it at www.BingTweets.com. I don’t know who’s brainchild this was at Microsoft, but let me tell you Microsoft appears to “get Twitter”.
Personally I thought it was a very cool application [...]

I get asked a lot for help in regards to what a new business startup should do to develop a web presence and what provides the biggest return for investment. To help answer this question as concisely as possible, without you having to pay me a consulting fee, I have tried to share my insights [...]