The Web Authority

If you have a blog writer or are writing for your own blog, it is time to “think outside the box” when it comes to using your content. Here are just a few of my suggestions. Now before you start though, if you pay a writer to write for your blog, you must make sure [...]

That’s right we do actually turn prospects away. We are simply not a good match for every prospect’s needs. What we do do, we do great. That being said in a nutshell, we have a passion for small to medium sized business owners who typically have a brick and mortar operation. We are typically also working [...]

I get newsletters from a small software firm and their last one was a good idea gone bad – way bad. With October being Breast Cancer Awareness month, they sent out a newsletter with the headline “Save the Boobies” and then went on to talk about breast cancer and their support for cancer research.
Wow, how [...]

We have some excellent blog writers – real quality people and outstanding creative writers. In fact some of our writers are so good that clients ask if they can include our blog pieces in their books. In fact we’ve had two incidents lately where this has happened.
I have to say it is flattering when this [...]

We typically do not install images on the blogs that we write for, or for that matter on our own blog. Part of that is due to time constraints and part is due to actively working to prevent a copyright violation. But this does not keep clients from following along behind us and adding photos [...]

If you’ve paid a bundle for your website you think you own it right? Well, what you think you own in reality may not be what you really own. Here’s a very short case study that you can learn from.
This client may or may not want to move their web host. The original web designer [...]

Your pen name is your brand. Just like any brand, it should be protected. I only write articles showing my own name for my website. When I supply ghost written articles, I do not brand them with my name.
Personally, I feel that by name should only be used to promote my own services and my [...]

Google is all about making the Web experience great for readers. That is why their search market share has grown and is what the Google algorithm is all about – finding and rewarding websites that provide a great reader experience with unique informational content.
This past year we saw Google patent technology to identify specific authors [...]