The Web Authority

So you’d like to start sending out an e-newsletter, that is great, and I highly recommend it. The person who reads your e-newsletter is very different from the person who reads your blog. It is important before you start to understand that you just can’t start your e-newsletter with names you buy from a service [...]

Nope they are not! Although e-newsletters are more difficult to deliver to the end user than they used to be, they are certainly not dead. In fact for me, many of my clients come to me from my own e-newsletter. I typically will hear, “I’ve been getting your e-newsletter for a while, and now I [...]

It does not benefit you to not follow the federal Can Spam act. Not only can you have a financial penalty if prosecuted, but you can waste time and money trying to send to a spammy list.
If your e-newsletter list has been created by getting email addresses off of websites, from organization directories, or harvested from [...]

We invite you to review our November e-newsletter online today. In this issue we talk about several topics of interest:
1. Blogging and SEO – Working Hand in Hand
2. Twitter Made Easy with Social Oomph
3. Personal Information on Google – Can You Ever Remove It?
If you have not subscribed to our monthly e-newsletter you can subscribe [...]

I get newsletters from a small software firm and their last one was a good idea gone bad – way bad. With October being Breast Cancer Awareness month, they sent out a newsletter with the headline “Save the Boobies” and then went on to talk about breast cancer and their support for cancer research.
Wow, how [...]

If you don’t subscribe to our monthly newsletter, here is a link to view the e-newsletter online: http://www.mccordweb.com/e-newsletters/2009/aug-09.html
In this issue our topics are:
It’s Time to Upgrade to WordPress 2.8 or at least to 2.7
Songs Stuck on Your iPod? Move Them to Your PC With This Free Tool
Concrete Marketing Recommendations for Business Startups

You can visit our e-newsletter online here: http://www.mccordweb.com/e-newsletters/2009/july-09.html or you may want to consider subscribing to get our newsletter in your inbox.
Topics for this month are:
Graphic Electric Inc. Moves to the Web
Facebook Advertising Reviewed: Is It Worth the Money?
Microsoft Releases a New Search Engine Called Bing
As always you’ll get my candid comments and review as well [...]

I have recently had two situations that were similar in nature and wanted to talk about the two as you may benefit from the experience.
One situation the person had paid a party on eLance to scrap emails (harvested them) from websites manually in order to create a email list so they could send a notice of [...]