Category Archives: Facebook

What to Consider When Thinking About Using Facebook Advertising

Put Facebook to Work Using Their Pay Per Click Advertising
Put Facebook to Work Using Their Pay Per Click Advertising

Here are my tips as to when you may want to consider advertising your business and services on Facebook.

One, if you have a relatively low ad budget and want to test if pay per click might be a good option to grow your business, Facebook pay per click advertising is a good match.

Two, if you have customer demographics that fit with the older Facebook user, Facebook advertising may be a good fit for your needs. If your audience is in their 20’s and 30’s consider Instagram instead of Facebook.

I have had clients have success advertising products and services on Facebook. Here are some additional considerations if you decide that you would like to try it out.

One, make sure you are monitoring comments. Readers will post comments to your ads and if you are not watching competitors may even post their own links in the comments.  You can delete any comments you find offensive or not business enhancing. It is not uncommon for trolls to post negative things on your ads, so it is crucial that you be monitoring ad comments.

Two, I do not typically encourage driving Facebook pay per click traffic to your Facebook page but rather to your website so your message is shaped to put you in the best light.

If you need help on strategies or evaluation of Google Ads as an option, make sure to visit our website for more information and pricing.

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When to Advertise on Facebook

When to Advertise on Facebook
When to Advertise on Facebook

Here are my tips as to when you may want to consider advertising your business and services on Facebook.

One, if you have a relatively low ad budget and want to test if pay per click might be a good option to grow your business, Facebook pay per click advertising is a good match.

Two, if you have customer demographics that fit with the older Facebook user, Facebook advertising may be a good fit for your needs. If your audience is in their 20’s and 30’s consider Instagram instead of Facebook.

I have had clients have success advertising products and services on Facebook. Here are some additional considerations if you decide that you would like to try it out.

One, make sure you are monitoring comments. Readers will post comments to your ads and if you are not watching competitors may even post their own links in the comments.  You can delete any comments you find offensive or not business enhancing. It is not uncommon for trolls to post negative things on your ads, so it is crucial that you be monitoring ad comments.

Two, I do not typically encourage driving Facebook pay per click traffic to your Facebook page but rather to your website so your message is shaped to put you in the best light.

If you need help on strategies or evaluation of Google Ads as an option, make sure to visit our website for more information and pricing.

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When to Advertise on Facebook

Nancy C. McCord, Owner of McCord Web Services LLC
Nancy C. McCord, Owner of McCord Web Services LLC

Here are my tips as to when you may want to consider advertising your business and services on Facebook.

One, if you have a relatively low ad budget and want to test if pay per click might be a good option to grow your business, Facebook pay per click advertising is a good match.

Two, if you have customer demographics that fit with the older Facebook user, Facebook advertising may be a good fit for your needs. If your audience is in their 20’s and 30’s consider Instagram instead of Facebook.

I have had clients have success advertising products and services on Facebook. Here are some additional considerations if you decide that you would like to try it out.

One, make sure you are monitoring comments. Readers will post comments to your ads and if you are not watching competitors may even post their own links in the comments.  You can delete any comments you find offensive or not business enhancing. It is not uncommon for trolls to post negative things on your ads, so it is crucial that you be monitoring ad comments.

Two, I do not typically encourage driving Facebook pay per click traffic to your Facebook page but rather to your website so your message is shaped to put you in the best light.

If you need help on strategies or evaluation of Google Ads as an option, make sure to visit our website for more information and pricing.

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Not Posting to Facebook? Drop It From Your Website

Don't Leave Facebook without Updates
Don’t Leave Facebook without Updates

Social media is about connecting. One of my pet peeves is for business websites to have a Facebook icon, but they have not updated Facebook for months or sometimes years.

My rule is, if you are not using it – lose it!

We all have our favorite social media accounts to use and some of us will use more than others, but if you are going to have the icon on your website, you should try to do at least one update a week and at the minimum of once a month. If you cannot keep on top of that consider farming out your social media updates to an employee or contactor.

When you are operating in a competitive market, social media interaction may be the one thing that helps differentiate you from your competitors. Especially if you are providing value to users in the things you are doing on social media.

It does not have to be difficult to keep your platforms updated. You can use an application like Hootsuite or Sendible to schedule, repeat, and save updates to reuse. In fact with Hootsuite, you can even send the same update to multiple profiles with one click.

Don’t make things hard for yourself, boost traffic and engage clients with the smart use of Facebook and social media.

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Privacy and Facebook – The New Reality Revealed

Thumbs Down for Facebook
Thumbs Down on Facebook!

Privacy AND Facebook, do they work together or against each other. Now that Facebook has revealed the depth of its depravity, in the search for more advertising dollars, and the EU has taken issue with Facebook’s and Google’s very lax standards and created tough new privacy regulations. We have a new world reality.

What you thought was private simply never was, we just didn’t know that. This lack of transparency  was all used to make money off of your information and to create deep data mining preference to sell ads targeting you. But it did not stop there, this data was then shared around with others on the Web, without your knowledge or approval.

Enter in our new world. Facebook has encouraged a level of sharing that we have all embraced. We wanted to see news, videos, and recommendations. We wanted to connect with others that were friends, family, those we had past history with, as well as past  colleagues. Facebook took that information and used it for its own gain. But, if that was not bad enough, Facebook allowed others we did not know about to take our data, demographics, and preferences and share them with third, fourth, and even fifth parties. Even using our own profiles to access anyone else’s profile connected to ours and take their data too. The end result was the reality of “privacy” we thought we had in our own individual accounts was false.

As draconian as the EU privacy guidelines are for websites to adhere to by May 25, 2018, I applaud them and embrace them. We should all know what is done with our information. We should know that we can now ask to have it removed – easier for those in the EU to demand than US residents. We should know who our data is being shared with for data mining and ad serving.

As for myself, I have removed all but one or two things from my Facebook profile. Facebook does not need to know my political or religious views. Nor should it know my age and for that matter at this point even location.

I personally am actually looking for alternatives to Facebook as this recent privacy issue has revealed the heart and soul of Facebook as a platform, and I do not like what I see. We were all lulled into thinking that Facebook was fun a place to connect, but now I perceive it as a place to steal my privacy and personal data from me all for the single-minded use of making money off of me.

Google, my eyes are being turned onto you next!

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Just Nancy – Facebook Pay Per Click Advertising

Is Facebook pay per click right for you?
Is Facebook pay per click right for you?

Facebook pay per click advertising – does it work? Should I use it?

The answer to both questions is yes and yes.  First does it work? Yes Facebook pay per click advertising does work to drive traffic to your website or Facebook page – you choose where you want the traffic to go. I personally like sending a reader to your website to a specially designed landing page that works to elicit a response from the prospect;  like downloading an ebook or signing up for a newsletter or better yet completing an information request form.

Second, should you use it? Well, this depends on your budget and goals. If you are not using Google AdWords, Facebook is great place to get low cost activity. However typically you will need to be a do it yourselfer for set up and management due to Facebook’s nature and location of the credit card for an account. I do like the ability to target by demographic and the click cost is typically much lower than AdWords.

Here’s the big caveat – if your potential customer is over 35 years old Facebook is the place. For a young set up customers Snapchat and Intagram are where your customers are spending their time. They may be feeding updates to Facebook, but are typically not on the Facebook platform.

Although we do not manage Facebook advertising for most customers, for a select set of VIP clients we do perform management services. My recommendations are based on what I see happening in real client accounts.

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