We are different and truly focused on quality and content when it comes to social media writing.
We use only American writers.
We use only college educated, mature professional writers.
We hand select the background information for our team of 10 writers.
We decide what keywords will be used in your hashtags when used.
We have four social media installers, who load the content in our writer’s portal and schedule your updates.
We have an master’s graduate proofread all your content after it has been installed in our writer’s portal before being published.
But our service does not stop there…
The day your update is to appear, we verify that it has published and republish it if the time was missed.
We will typically touch an update we write (even Twitter) 8 times from start to finish/publish. If you are looking for quality content, turn key operation, and an attention to detail from your social media writers and managers, we invite you to review our programs for Twitter, Facebook, LinkedIn and Google+.
Using Facebook for business makes perfect sense and should be in every businesses marketing arsenal. Facebook is where your customers spend time and so it makes sense that you should be spending time there to connect.
However, be smart about using Facebook for business with my tips on what to share, frequency, and Facebook advertising.
My tips to using Facebook for business:
Connect your website
Before you start, connect your website to your business Facebook page and not your personal page. Assure that the link you click on your site does not open the user’s Facebook page to comment about your page, but actually takes you to your own Facebook business page.
Setup your Facebook business page right
Make sure you have an attractive cover photo and use your logo or your own picture as the business page’s profile picture. Make sure you take time to add a nice about us section, your address and phone number. Do not cut corners by using your personal Facebook page for your business. Keep personal separate from business.
Start posting regularly on Facebook
Post three times a week to your Facebook business page when you start out. Book the time in your calendar in the morning before you start your day to write something for your page. I use Hootsuite to write and schedule my updates so that I can write them at 7:00 am and send them out at 9:00 am. Just be consistent so you start to build page content.
Encourage customers and prospects to connect
In your blog posts and any outreaches you do, make sure to link to and point to your Facebook business page. Try to drive traffic there in all you do as part of your marketing program.
Check back on Wednesday to find out about likes, comment moderation, and Facebook advertising.
Facebook advertising, should you do it or not? You will benefit from reading this article to find out what works and what doesn’t from our real world experience.
Facebook Advertising Recommendations
Never drive traffic to your Facebook page.
Never pay the price per click Facebook recommends.
Always install back on your website the Facebook pixel.
Always track your conversions from Facebook.
Never pay for the impressions.
Always pay for link clicks.
Plan on monitoring the program weekly.
Change up the ad text and images regularly.
Keep your budget low until you have success.
Know that ad clicks drive Facebook likes.
We’ve had Facebook advertising be very successful at a very low cost per conversion for several clients. In fact the historical numbers come in lower than AdWords and Bing Ads, but so does the volume of conversions.
We consider Facebook a great way to reach a new market for your services and products and certainly is worth a test.
If you have 500 or more followers on Facebook, you should be checking your business page once a day for personal messages (PM).
Facebook use is growing and more users are never leaving Facebook; instead using Facebook Messenger or PM’ing a business instead of visiting their website.
As professional Facebook account managers for a number of businesses, we see the type of traffic that comes in on the Facebook control panel. What is surprising is the number of people who will ask a question, ask for a price, request that you call them, or PM them back with more information.
If you never look at your Facebook business page, you’ll be missing all of these potential customer interactions. In fact if you just have a writing service and don’t look or pay your service to look at least once a week, potential customers may simply feel that you are not interested in their business.
The more followers you have and the more active your page is the more frequently you need to be watching Facebook for online messages.
Facebook has some nice message automation tools, but they only work if you enable them and use them. For every account we monitor, we enable an auto responder that includes our clients’ phone number and email address. For many clients we will monitor their message traffic at least once a week and some nearly every day.
Don’t shoot yourself in the foot by wanting to grow your business and then never checking Facebook – it’s where your prospects and customers are hanging out connecting with friends and family every day. They think that you as a business are there, where they are. Don’t let them find out that you’re not.