Category Archives: Google Ads Consultant

15 is the Magic Number When It Comes to Automated Bidding

Falling money, hundred dollar bills
Not Made Out of Money? Tips to Lower Click Costs in Google Ads.

That’s right 15 conversions in a 30 day period is the magic number you should be looking for before you turn on any automated bidding strategies in Google Ads.

Personally, I look for a higher number than 15 in a 30 day period before I turn on maximize conversion bidding.

Here’s why…

When Google Ads does not have enough 30 day historical data, the click costs will be very high and you will not see a nice increase in conversions; rather only higher cost conversions.

If you have under 15 conversions in a 30 day period or your campaign drops below 15 conversions. Move out of automated bidding programs like maximize conversions or Target CPA bidding and move to enhanced CPC (Cost per Click) bidding until you get back to the 15 number.

If you are doing automated bidding make sure you are looking at the average cost per click and maximum bid compared to the first and top of page bid. If you see numbers that you are spending with Google setting the bid that you think are ridiculously high, then move out of that bidding algorithm into one where you have greater control, pause the problem keyword, or review what you can do to add negative keywords.

Maximize conversion and Target CPA bidding can be great for a high converting account, but those at the margin of 15 leads in 30 days may find these algorithms generate click costs that are simply “too rich”.

If you need help from an experienced Google Ads manager, I encourage you to find out more about our services and programs. We are small business friendly!

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How to Work Effectively with a Google Ads Consultant

We Are a Google Partner Specializing in Search Marketing.
We Are a Google Partner Specializing in Search Marketing and Search Optimization.

As a Google Ads consultant, I offer several tips on how to find and work with a consultant to boost your Google Ads response and conversions.

First, Look for a Google Partner
Google Partners have had to meet very specific qualifications in order to carry the Google Partner badge.  A badged agency will have the technical know how, best practices, and be up to date on Google Ads services. Start first by using a Google Partner for your Google Ads consulting needs.

Second, Interview Your Consultant
We offer free account reviews if you are considering using our Google Ads consulting services. After review of your account, an interview with me will showcase my firm’s and my own level of experience. Thoughtful suggestions to help improve your account performance that are shared during your interview will assure that you are working with an experienced expert.

One question you may want to ask is, “Will you be the one updating my account and planning my Google Ads strategy?” When you work with my firm, I personally manage and plan the strategy for all accounts and routinely work each account. Many other services may have you interview with a marketing rep who will never talk to you again after the sale is closed, or ever even manage your account. Make sure you are clear about the level of hands-on that the person you are interviewing will take with your Google Ads account.

Third, Check References or Reviews
If your potential Google Ads consultant does not have names and phone numbers of satisfied account owners to share with you or does not have performance ratings or reviews, you may want to move on. We post our client ratings and can offer access to clients we manage. We want you to speak with our clients before you make a decision to use our services.

I personally invite you to visit our website to find out more about our Google Ad consulting services and account set up  and management fees.

 

 

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When Do You Need an AdWords Consultant?

We Are a Google Partner Specializing in Search Marketing.
We Are a Google Partner Specializing in Search Marketing.

When might you need an AdWords consultant if you manage your own Google AdWords account? I recommend do it yourselfers a quarterly review and tune-up of your AdWords account. Billed by the hour, our AdWords consulting services are affordable and most updates can be completed in just a few hours.

Some do it yourselfers find account mentoring after an optimization very helpful. Purchasing a set number of consultancy hours and review with a question and answer period may be very helpful.

Additionally an experienced AdWords Account Manager, such as myself, knows right where to zero in, to improve performance.

I invite you to review our website and get a feeling for our AdWords services to see if we may be a good match for your AdWords consultant needs. Billed at $90 per hour, our time is on demand. Letting you save money by self managing your AdWords account while giving you access to our knowledge and skill to boost account performance.

Find out more now on our website.

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