The Web Authority

I have to say that since Google really changed the way they count links I have been incredibly careful with not encouraging link bait articles as it has appeared that Google has devalued many of the links incurred this way. However I do want to share a new strategy with you that IS working for [...]

I just checked this out yesterday and as I was doing testing on this new Google.com tool I said to myself, “now, this is really cool”. What I am speaking about is Google’s integration of your own social media networks into your personal search results.  To get involved in the project sign into Google.com and [...]

This is huge news for the world of search engine organic placement and inbound link creation if you did not understand these recent releases from both Bing and from Google.
First the background:
Bing is to index Twitter tweets and Facebook status updates:
http://kara.allthingsd.com/20091021/exclusive-guess-who-else-is-coming-to-dinner-twitter-microsoft-bing-deal-confirmed-but-so-is-facebook-bing/
Google is to indext Twitter tweets:
http://googleblog.blogspot.com/2009/10/rt-google-tweets-and-updates-and-search.html
If you are not already using Twitter this is an [...]

Google AdWords has done away with the local business ad that allowed you to specifically target Google Maps with your ads. For some AdWords programs we had set up separate campaigns just to feed results to the sponsored ad section on Google Maps with great results for some clients. With this important change for Google [...]

I have many clients ask me what does Twitter actually do for them and why should they consider using it. There are several important reasons for having a Twitter presence but the most important one is so you can “Go Viral”.
Let me expound on this a bit and then I’ll talk about the other reasons [...]

Man I was shocked earlier today, I found out that my special mini-whitepaper, “Twitter Demystified for Business Users“, was on the home page of SitePro News. SitePro News is the web’s most widely read webmaster resource. It’s like the New York Times for my industry! (I linked to the article on its own page although [...]

Anchor what? Anchor text- this is the phrase that appears underlined in any link, and search engines consider anchor text highly important.
Here are few examples fo good and bad anchor text in use as a quick tutorial:
Poor use of anchor text:
Click here to download our white paper of Google AdWords. (Note the anchor text in [...]

Even I get fatigued with staying on top of my business for the Web. It’s hard work to blog, write a newsletter, stay up-to-date in your field, tweak your website for organic placement, and manage your pay per click program on top of your regular business maintenance issues like billing, selling, and then actually doing the [...]