Category: News & Trends

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Why Using a Google Partner for Google Ads Makes Sense

Team reviewing a proposal from McCord Web Services.
Google Partner Badge
McCord Web Services is a Google Partner

McCord Web Services is a Google Partner. Our team works hard each year by recertifying in search advertising, shopping advertising, display advertising, and video advertising. We are required by Google in order to retain our Partner status each year to recertify.

These exams are intensive and take many hours of study and preparation. Add to that we certify also in Microsoft Advertising.

Why Should You Assure that Your Account Manager is a Google Partner for Google Ads?

Working with a Google Partner can provide you with many benefits. Here are some of them:

* A dedicated Google representative: Google Partners are assigned a representative straight from Google to help with your campaigns. This means that you can get fast service and expert advice when you need it.

* Unmatched expertise: Google Partners have the latest product knowledge and insights to help you optimize your campaigns for better performance. They can provide you with data-driven insights to make informed decisions and help you stay ahead of the competition.

* Access to beta features: Google Partners have access to beta features that are not yet available to the general public. This means that they can help you stay ahead of the curve by testing new features before they are released.

* Keeping up with industry updates and trends: Google Partners keep up with industry updates and trends so that they can provide you with the latest insights and best practices for your campaigns.

* Product training from Google: Google Partners have access to product training from Google so that they can stay up-to-date on the latest product features and best practices.

* Assurance of quality: Perhaps the most important benefit of working with a Google Partner is the assurance that the company is certified and employs knowledgeable experts who are held to a higher standard of excellence in campaign management and ad performance.

Working with a Google Partner can provide you with many benefits such as fast service, expert advice, access to beta features, keeping up with industry updates and trends, product training from Google, and assurance of quality.

Visit the McCord Web Services website to learn more about our credentials and our Google Ads services.

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The Value of a Microsoft Advertising Certified Professional

Be in the Know on Microsoft Advertising
Nancy McCord is a Microsoft Advertising Certified Professional.
Nancy McCord is a Microsoft Advertising Certified Professional.

We have just certified as a Microsoft Advertising Certified Professional. Why should this special credential be important to you as a business owner as you look for an Internet Marketing firm and Microsoft Advertising account manager?

Here are some important considerations:

Microsoft Advertising Certified Professionals are experts in Microsoft Advertising solutions who have passed an online multiple-choice test with a score of 80% or more. They have proven their expertise across Microsoft Advertising solutions by passing all three certifications and receiving the highest-level status: The Microsoft Advertising Certified Professional (MACP).

Working with a Microsoft Advertising Certified Professional can provide you with many benefits such as:

• Cost-effectiveness: Microsoft Ads is typically cheaper than Google Ads and offers more opportunities to target specific audiences with relevant ads at a lower cost per click.

• Detailed analytics: Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time.

• Real-time data: One of the key advantages of using Microsoft Advertising is the ability to analyze your campaign’s performance metrics. The platform offers real-time data on clicks, impressions, and conversions, which can help you make more informed decisions.

• Professional Service Ads: Professional Service Ads typically apply to verticals with advisors, agents, and consultants. According to internal data from Microsoft, advertisers experienced more conversions at lower costs with Professional Service Ads than text ads.

• Access to beta features: Microsoft Advertising Certified Professionals have access to beta features that are not yet available to the general public. This means that they can help you stay ahead of the curve by testing new features before they are released.

In summary, working with a Microsoft Advertising Certified Professional can provide you with many benefits such as cost-effectiveness, detailed analytics, real-time data, access to beta features, and Professional Service Ads.

The Internet Marketing team at McCord Web Services is ready to help you get started advertising on the Microsoft Advertising network. Check with us today to see how we make it easy for you to get started.

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New Website Project Tutor with Carol

We’ve just completed a new web design project www.TutorWithCarol.com and are glad to share it with you.

This site designed for Carol Macina a professional math and reading tutor for K-8 grades uses our Pixelarity themes and is a quick and inexpensive way to have a search engine optimized website at an affordable price point.

To learn more about our Quick Start web design projects visit our web design page on our website for more information and examples.