The Web Authority

That’s right we do actually turn prospects away. We are simply not a good match for every prospect’s needs. What we do do, we do great. That being said in a nutshell, we have a passion for small to medium sized business owners who typically have a brick and mortar operation. We are typically also working [...]

Not to worry, Google has said that they will hold this huge algorithm update until after the holidays, but except a new algorithm called Caffeine to roll out late December early January. Huge updates and strategic changes end up with names. The last really massive one that turned webmaster’s world upside down was called Florida [...]

This is a real case study and has happened recently to one of our clients. We present it as a cautionary tale to anyone who has dropped significantly in Google search results.
We follow the organic placement for this customer on a monthly basis. This past month we saw that on many of his important keywords [...]

What I am talking about here is whether you should use pipes or | to separate your keywords in your Meta title tag. Some SEO gurus swear by it and others blow it off. I have used pipes and not used pipes on websites and do not have a strong preference one way or the [...]

First let’s review what exactly are meta tags. Meta tags are sentences arranged in a specific format that contain information that is crucial to search engines. This information provides specific criteria that search engine use to categorize your web pages.
Of all the Meta tags that can appear in the source code of a page the [...]

You don’t need to buy a white paper or an e-book to understand how to grow your Twitter following, but you can benefit from some of my own tried and tested techniques that I will freely share in this post.
First let me share with you some statistics from client accounts showing their actual growth over [...]

This is huge news for the world of search engine organic placement and inbound link creation if you did not understand these recent releases from both Bing and from Google.
First the background:
Bing is to index Twitter tweets and Facebook status updates:
http://kara.allthingsd.com/20091021/exclusive-guess-who-else-is-coming-to-dinner-twitter-microsoft-bing-deal-confirmed-but-so-is-facebook-bing/
Google is to indext Twitter tweets:
http://googleblog.blogspot.com/2009/10/rt-google-tweets-and-updates-and-search.html
If you are not already using Twitter this is an [...]

I had a colleague tell me that they have stopped blogging and now spend most of their efforts on Twitter. I was mystified as to why and found out that this person thought that Twitter would help with their organic search placement. “Yikes! Don’t stop blogging!” I said, “Twitter does nothing for SEO and blogging [...]