You may be interesting in reviewing our PowerPoint presentation (now made into a PDF) of our speach yesterday at the Capital PC Users Group in Washington DC.
This presentation is a preview of our white paper “The Tangible Benefits of Blogging” that will be published in our e-newsletter in early October.
I think that you will find the case studies and tips on how to be an effective blogger and how to blog for search engine placement interesting and helpful.
Sometimes a customer just simply wants to do a test to see if something will work before they go whole hog. Here is one case study for Pinnacle Executive Center you may find interesting.
This client leases virtual office space in the Bethesda and Rockville areas outside of Washington DC. Now by virtual I mean 100 to 300 square foot mini-offices. But these offices have a special twist, they are deluxe and have reception service, copy center, conference rooms, and even concierge services. That means get your errands and dry cleaning done for you while you are working.
The client did not want to invest in a full blown optimized website and had already purchased a nice online Flash brochure, plus they were testing a Google AdWords program to see if any or all of it would work to drive leases.
What we did was to do a mini site optimization for the Flash page, scroll to the bottom of the landing page linked into my blog post title and you will see what I mean. You can right click to view source and review the meta tags as well. I tried to create some keyword density for them on a Flash site that had no text as he was hoping to get some organic placement as well.
In addition we are using this same page as a Google AdWords landing page, looking for a good quality score based again on a mini-optimization. I’ll let you know how it performs over the next several weeks. It should be an interesting test!
Many of the same techniques that you routinely use for good search engine optimization on your website should be used on your blog. Here are some of our top tips.
- Make sure your blog post contains your top keywords but don’t spam
- Keep your blog posts keyword dense and on one topic
- Use the title link field to make your title clickable to point to an article or your website for more information
- If you have a link in the content, make sure that you properly use keywords in the anchor text
- For more boost try bolding your important keywords in your post or in your anchor text
- Our typical blog post is about 200 to 350 words, don’t write a dissertation
- Use labels if you can with your keywords in the label
There is no right or wrong way to write your blog, but there is a more effective way to get better search engine placement using your blog.
I have just finished search engine optimizing a website that had not received good search engine placement. You can click our blog post title and visit the site. It is called the Center For Permanent Cosmetics.
Not only did we totally optimize the site, but reworked the content, added images, upgraded services, and in general gave it the polish that it needed. I wish that I could show you the before and after to really illustrate that great focused content can really upgrade a website to a new level.
If you want top organic search engine placement, then you absolutely must use the tool that we use. Click our blog post title to view this neat online tool that is instrumental in getting good search engine organic placement. It is a keyword density tool.
Now the real trick comes in to just how much density on your keywords do you need to have. Well if you need to move up in the SERPs you should be looking for 5 to 7% density on your chosen narrow keywords. Google and MSN like about 3% at this point, so I might hedge to be around 5% at this point. You know we don’t want to spam the engines do we? It used to be that 7% was my benchmark, but I am seeing more chatter on this topic in the professional forums and I think that I will personally be striving for about 5% or so at this point.
Easy? Well go ahead and try to write readable content that looks good, sounds good, and makes sense to a reader all the while catering to the search engines. It is tough, it is a craft, and it is an art. So take this nugget and see what you can do now for your site.
The art of search engine optimization has changed significantly in the last two to three years, and now it has changed again thanks to Google’s personalized results.
These used to be the tactics that worked for search engine placement:
- Insert keywords into comment tags
- Insert keywords into image alt tags
- Build reciprocal links with other sites more=better
- Bold keyword text on your page
- Create a good title tag
- Have a good meta description and loads of meta keywords
- Use keywords in h1 and h2 tags
Out of that list the tactics that will really work now are:
- Create a good title tag
- Have a good meta description Use keywords in h1 and h2 tags
- Strive for a good keyword density on your content pages
- Work to have excellent content and offer information that will benefit your readers
- Have a blog on your site to keep your content fresh and targeted
It is amazing to me that some people still think that keywords stuffed inside comment tags still work. In fact it does not and Google will penalize you for the use. (Been there done that.) Interesting that a very high-powered Flash designer told me he is using this tactic when we talked about the trouble with his Flash websites placing organically. I do not recommend doing this at all; this is old news.
With personalized search being a default now for Google on the Web, content and I mean good content, is more than important it is crucial. Many of the techniques previously used will not work now to get good site placement.
The face of optimization is changing and now is the time to do your research and change your style and tactics to move your site forward using strong time-tested strategies that really work.